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Yadi Fahmi Arifudin
Universitas Singaperbangsa Karawang, Indonesia
Education

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STRATEGI PUBLIKASI KEGIATAN MADRASAH MELALUI MEDIA SOSIAL TIKTOK DALAM PENINGKATAN BRAND IMAGE MTSN 5 KARAWANG Agisna Nurhidayat; Muhamad Taufik Bintang Kejora; Yadi Fahmi Arifudin
Jurnal Manajemen Pendidikan Vol. 11 No. 3 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i3.2842

Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats of publicizing madrasah activities through TikTok, describe the publicizing strategies implemented, and identify the brand image that has been established at MTsN 5 Karawang. The study employs a descriptive qualitative approach with data collection techniques including observation, in-depth interviews with the madrasah principal, the vice principal for public relations, teachers, and students, as well as documentation. The results indicate that the madrasah’s primary strengths lie in its structured public relations team, authentic and diverse content, a professional account profile, and adequate production equipment support. Its weaknesses include time constraints for administrators due to dual roles and the suboptimal utilization of paid promotions. Publication strategies are implemented through three stages: content planning, activation and monitoring, and optimization. An evaluation of brand image based on eleven indicators showed that ten indicators were fully achieved and one was partially achieved, with a 95.5% achievement rate in the dimensions of creator image, user image, and product image. This study integrates social marketing theory, Schiffman and Kanuk’s brand image theory, and SWOT analysis.
STRATEGI MANAJEMEN KURIKULUM DALAM RANGKA PELAYANAN PEMBELAJARAN DAN PENINGKATAN KOMPETENSI PESERTA DIDIK DI SMP NEGRI 04 CIKARANG BARAT Muhammad Sulthon Syahidillah; Muhamad Taufik Bintang Kejora; Yadi Fahmi Arifudin
Jurnal Manajemen Pendidikan Vol. 11 No. 4 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i4.3067

Abstract

Objective: This study aims to analyze curriculum management practices at SMP Negeri 04 Cikarang Barat, focusing on curriculum planning, organizing, implementation, as well as monitoring and evaluation in supporting educational quality improvement. Methods: This study employed a descriptive qualitative approach. Research participants consisted of the vice principal for curriculum affairs, teachers, and other school stakeholders involved in curriculum management. Data were collected through observations, in-depth interviews, and documentation studies involving curriculum documents, learning schedules, and supporting administrative records. Data analysis was carried out through data reduction, data presentation, and conclusion drawing. Results: The findings revealed that curriculum management at SMP Negeri 04 Cikarang Barat has been implemented systematically and collaboratively. Curriculum planning was conducted through the preparation of KOSP involving various stakeholders. Curriculum organization was based on teacher workload, Dapodik data, and MGMP recommendations. Learning implementation applied diverse instructional methods aligned with student characteristics. Novelty: The novelty of this study lies in its comprehensive analysis of curriculum management in a junior high school implementing both the 2013 Curriculum and the Merdeka Curriculum simultaneously while facing limitations in human resources and educational facilities.
Co-Authors Agisna Nurhidayat Muhamad Taufik Bintang Kejora Muhammad Sulthon Syahidillah