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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ekonomika Manajemen Dan Bisnis
Liesma Maywarni Siregar
Universitas Nahdlatul Ulama Sumatera Barat
Economics, Econometrics & Finance Education

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DIGITAL VISUAL MERCHANDISING STRATEGIES AND SMART MARKET PLATFORM ADOPTION AMONG TRADITIONAL MARKET MSMES IN PADANG Liza Yuliana; Liesma Maywarni Siregar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21018408

Abstract

Traditional markets face a critical competitive disadvantage in the digital economy due to poor digital touchpoints and user experience misalignment. This study aims to evaluate the distinct impacts of digital visual merchandising (DVM) configurations on smart market platform adoption (SMPA) among traditional market MSMEs in Padang, West Sumatra. Utilizing an extended Technology Acceptance Model (TAM) as the structural framework, this research adopts a deductive quantitative design. Primary data was gathered from 150 eligible merchants across Pasar Raya, Pasar Alai, and Pasar Bandar Buat using a field-assisted survey approach. The empirical dataset was analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The statistical findings reveal that all five structural hypotheses are supported. DVM exerts a powerful, significant direct effect on both Perceived Ease of Use (PEOU) (β= 0.542) and Perceived Usefulness (PU) β= 0.315). Furthermore, PEOU and PU significantly dictate actual platform adoption, with the model explaining 58.4% of the total variance (R2 = 0.584). These results demonstrate that intuitive, empathetic front-end visual ergonomics serve as a vital cognitive gateway that reduces operational friction and drives long-term continuous digital workflow internalization for micro-vendors.
Tata Kelola Keuangan Kongsi Kematian Masjid “X” Kota Padang sebagai Entitas Sosial Bernilai Moneter Liesma Maywarni Siregar; Winbaktianur
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3573

Abstract

Death sharing has become a part of community life in many regions in Indonesia, necessitating proper financial management. Good financial governance within these social groups can provide peace of mind and minimize the potential for conflict between members and administrators. This study aims to examine the management of funds in the social group of the Death Company. This research used a qualitative method with data collection techniques through interviews. The results of this study indicate that the existence of Kongsi Death social group is needed in carrying out social activities, for example to visit the member when get sick, compensation for condolences for those who misfortune/death, marriage, or related events such as thanksgiving celebration. The nature of membership of this community is voluntary and each member is required to pay certain fees to help each other if there are any social activities. and also have some assets such as cooking equipment, grave land and ambulances. For this reason, good practice of financial management is needed to manage the funds so that they are right on target and transparent and useful. With good financial governance in the social association, it can provide peace and minimize the potential for conflict between members and administrators in this community.
Co-Authors Liza Yuliana winbaktianur