Ni Made Santini
Warmadewa University, Indonesia

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The Effect of Interest Rates and Inflation on Stock Prices in Banking Company KBMI 4 Listed on the Indonesia Stock Exchange I Dewa Gede Kartika Yudha Pradana; Ni Made Santini; Ni Nyoman Suriani
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1837

Abstract

This research was conducted based on the inconsistency of previous research results regarding the phenomenon of stock price fluctuations due to changes in interest rates and inflation. This study aims to analyze and obtain empirical evidence related to the effect of interest rates and inflation on stock prices in KBMI 4 category banking sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2023. The study uses secondary time series data taken from the official websites of Bank Indonesia and the Indonesia Stock Exchange. The sampling technique used is saturation sampling or total sampling. The research sample is all banking companies included in the KBMI 4 category that are listed on the Indonesia Stock Exchange for the 2019-2023 period with a total of 4 issuers. The data analysis technique used is multiple linear regression analysis and the data is processed with the SPSS 25 data processing application. The test results show that simultaneously there is a positive and significant influence between interest rates and inflation on stock prices. Partial testing found that interest rates have an insignificant effect on stock prices, while inflation has a positive and significant effect on stock prices.
The Effect of Product Quality, Brand Image, and Price on Customer Satisfaction at Kyuwka the Label in Denpasar City Ni Made Indira Dian Sari; Ni Ketut Sariani; Ni Made Santini
Journal of Governance, Taxation and Auditing Vol. 4 No. 3 (2026): Journal of Governance, Taxation and Auditing (January - March 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i3.1835

Abstract

Customer satisfaction is one of the key factors for the success of a business. Many business failures occur because customers are disappointed, leading them to seek alternative similar products. Customer satisfaction is influenced by many factors such as product quality, brand image, and price. The problem formulation in this study is how product quality, brand image, and price affect customer satisfaction. This study aims to determine the influence of product quality, brand image, and price on customer satisfaction. The population in this study consists of customers of Kyuwka The Label in Denpasar City, and the sample includes 98 respondents. The research method used is quantitative. Data analysis techniques include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F Test, and t Test using SPSS version 26. From the research results, it was found that product quality, brand image, and price have a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer satisfaction, and price has a positive and significant effect on customer satisfaction.