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All Journal International Journal of Environmental, Sustainability, and Social Science Journal of Governance, Taxation, and Auditing
Putu Indah Hapsari
Warmadewa University
Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of Facilities, Service Quality, and Price Perception on Customer Loyalty at Dejavu Billiard Denpasar Putu Indah Hapsari; Clarita Bunga Amunutur; A. A. Made Indra Wijaya Kusuma
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs), particularly in the entertainment sector, requires business actors to compete by providing adequate facilities and high-quality services in order to maintain customer loyalty. Dejavu Billiard Denpasar experienced a decline in the number of visits from 280 visits in 2023 to 220 visits in 2024, representing a decrease of 21.4%, which indicates low customer loyalty. This decline is presumed to be influenced by inadequate facilities, service quality especially in the tangible (physical evidence) aspect and price perceptions that are considered not fully comparable to the benefits received by customers. In addition, inconsistencies in previous research findings (research gap) regarding the influence of these three variables on customer loyalty provide an important basis for conducting this study. The sample used in this research consisted of 96 respondents drawn from customers of Dejavu Billiard Denpasar. Data were collected through observation, interviews, and surveys. The collected data were analyzed using multiple linear regression analysis. The results indicate that facilities have a positive and significant effect on customer loyalty at Dejavu Billiard Denpasar. Service quality also has a positive and significant effect on customer loyalty. Likewise, price perception has a positive and significant effect on customer loyalty. Simultaneously, facilities, service quality, and price perception have a positive and significant effect on customer loyalty at Dejavu Billiard Denpasar.
The Influence of Store Atmosphere, Service Quality, and Location on Consumer Purchasing Decisions at Nugi Bali Putu Indah Hapsari; I Gusti Ayu Agung Istri Sari Dewi; I Kadek Angga Saputra
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1958

Abstract

Previous studies have varied in their focus, and there is a lack of research on how shop atmosphere, service quality, and location affect consumers' choices to buy. Furthermore, sales fluctuations at Nugi Bali in Bangli Regency in 2025 were discovered as a study concern, suggesting that customers' purchase choices are still unstable. We want to learn a lot about how shop ambiance, service quality, and location influence customers' final purchases from this research. Using a combination of the strategy and procedure proposed by Hair et al. (2019) and purposive sampling, 102 participants were selected to participate in the study in Bangli Regency. We used multiple linear regression, t-tests, and F-tests to examine the data that came from the surveys. There is a positive and significant relationship between store atmosphere, service quality, and location in terms of customers' purchasing decisions at Nugi Bali. Moreover, the study found that (1) store atmosphere, (2) service quality, and (3) location all have a positive and significant effect on customers' purchasing decisions.
The Effect of Promotion, Online Customer Reviews, and Perceptions of Ease of Use on Purchase Decisions at the Tiktok Shop in Denpasar Putu Indah Hapsari; I Ketut Johny Pramanda Putra; Kartika Kusumawardani
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1956

Abstract

The problem formulation in this study is how the influence of promotions, online customer reviews and perceived ease of use on purchasing decisions at TikTok Shop in Denpasar. The purpose of this study is to determine the influence of promotions, online customer reviews and perceived ease of use on purchasing decisions at TikTok Shop in Denpasar. The population in this study were all consumers who use TikTok Shop in Denpasar City who have made purchases at TikTok Shop, the number of which is not known for certain. The sample in this study amounted to 200 respondents taken using the purposive sampling method. The research method used is a quantitative method. Technical data analysis uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, Coefficient of Determination Test (R2) and F Test using SPSS version 30. The results obtained in this study are partially the variables of promotion, online customer reviews and perceived ease of use have a positive and significant effect on purchasing decisions. Simultaneously the variables of promotion, online customer reviews and perceived ease of use have a positive and significant effect on purchasing decisions.
Co-Authors A. A. Made Indra Wijaya Kusuma Clarita Bunga Amunutur I Gusti Ayu Agung Istri Sari Dewi I Kadek Angga Saputra I Ketut Johny Pramanda Putra Kartika Kusumawardani