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All Journal International Journal of Environmental, Sustainability, and Social Science Journal of Governance, Taxation, and Auditing
I Wayan Chandra Adyatma
Universitas Warmadewa, Indonesia
Economics, Econometrics & Finance Environmental Science Social Sciences

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The Role of Community Support in Building Competitive Advantage in Tourism Villages: A Study of Kutuh Tourism Village I Wayan Chandra Adyatma
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1997

Abstract

This study aims to analyze the role of community support as a determinant of the competitive advantage of tourism villages, considering the influence of Government Role and Destination Image. A quantitative approach was employed using a survey method involving community members engaged in tourism activities in Kutuh Tourism Village. Data were collected through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results of reliability and validity tests indicate that all research constructs meet measurement quality standards, with Cronbach’s Alpha values as follows: Government Role 0.84, Destination Image 0.87, Community Support 0.91, and Competitive Advantage 0.85; Composite Reliability: Government Role 0.89, Destination Image 0.91, Community Support 0.94, Competitive Advantage 0.90; and AVE: Government Role 0.61, Destination Image 0.65, Community Support 0.70, Competitive Advantage 0.62. Structural model analysis revealed that Government Role (β = 0.36, t = 4.28, p < 0.001) and Destination Image (β = 0.43, t = 5.12, p < 0.001) positively and significantly affect Community Support, which in turn strongly influences Competitive Advantage (β = 0.50, t = 6.21, p < 0.001). These findings confirm that the competitive advantage of tourism villages is not solely determined by destination factors, but strongly depends on the level of community participation and support. The study provides important practical implications for tourism village management by emphasizing the strengthening of government involvement, the development of a positive destination image, and strategies to increase community participation sustainably.
Determinan Competitive Advantage Tourism Destination Pada Desa Wisata Kutuh, Kecamatan Kuta Selatan, Provinsi Bali I Wayan Chandra Adyatma; I Putu Gede Satria Wiraharja; Desak Rurik Pradnya Paramitha Nida
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1553

Abstract

This study analyzes the influence of government roles, leadership, and destination image on the competitive advantage of Kutuh Tourism Village, Badung Regency. The research employed a quantitative approach, with data collected through questionnaires administered to key stakeholders, and analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings indicate that the government role has a positive and significant effect on competitive advantage (t-statistic = 2.71; original sample = 0.800), suggesting that regulatory support, infrastructure development, and promotion enhance destination competitiveness. Destination image also shows a positive and significant effect (t-statistic = 2.22; original sample = 0.805), confirming that positive tourist perceptions strengthen competitive advantage. Conversely, leadership has no significant effect (t-statistic = 0.71), indicating the need to improve local leadership capacity. The R-Square value of 0.741 indicates that the three variables collectively explain 74.1% of the variance in competitive advantage, while the Q-Square value of 0.711 demonstrates high predictive relevance. These findings provide practical implications for destination development, emphasizing that synergy between government support and destination image enhancement is a key driver for sustainable competitiveness, with leadership remaining a strategic potential that should be optimized.
Co-Authors Desak Rurik Pradnya Paramitha Nida I Putu Gede Satria Wiraharja