Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Pubmedia Jurnal Pendidikan Bahasa Inggris
Mirova Nargiza Sayfullayevna
Director of the Specialized School-Internat of Kitob District, Uzbekistan, Kashkadarya Region
Arts Humanities Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Lexicographic Presentation of Social Media Marketing Terms In English and Uzbek Language Dictionaries Mirova Nargiza Sayfullayevna
Pubmedia Jurnal Pendidikan Bahasa Inggris Vol. 3 No. 3 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpbi.v3i3.2791

Abstract

In the context of rapid digitalization and the global expansion of social media platforms, Social Media Marketing (SMM) has developed a dynamic and specialized terminology predominantly rooted in English. This article provides a comparative lexicographic analysis of SMM terms as they appear in English-language glossaries and dictionaries versus their representation (or absence) in Uzbek lexicographic sources. Drawing on specialized online English glossaries and recent Uzbek academic research, the study reveals significant differences in standardization, borrowing patterns, translation strategies, and terminological adaptation. While English lexicography offers mature, comprehensive, and readily accessible resources, Uzbek sources remain underdeveloped, relying heavily on transliteration, partial translation, and ad hoc academic compilations. The findings emphasize the urgent need for a standardized Uzbek terminological dictionary to support national linguistic policy, marketing education, and professional practice in the Republic of Uzbekistan
Co-Authors