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All Journal Niqosiya: Journal of Economics and Business Research Falahiya
Mohammad Ridwan
Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo
Economics, Econometrics & Finance Social Sciences

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Challenges and Opprotunities of Halal Certification Bodies in Building a Halal Ecosystem Mohammad Ridwan; Siti Nur Mahmudah; Muhammad Habibie
Niqosiya: Journal of Economics and Business Research Vol. 6 No. 1 (2026): January-June 2026
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v6i1.5361

Abstract

Introduction: This study explores the structural, human resource, and operational challenges experienced by Halal Inspection Bodies (LPH) within Indonesian Islamic universities, with a particular focus on UIN Ponorogo and UIN Kediri. Research Methods: This research employs a structured literature review to synthesize findings from scholarly publications, regulatory documents issued by BPJPH, technical guidelines on halal assurance, and national as well as international studies on halal governance. Through thematic analysis of the collected literature, four central issues are identified: inconsistent regulatory updates from BPJPH, limited availability of certified auditors, low MSME readiness in fulfilling documentation and traceability requirements, and recurring technical disruptions in the SiHalal digital system. Results: Despite these challenges, several enabling factors emerge, including increasing public awareness of halal assurance, supportive local government initiatives, and the expanding strategic role of university-based halal centers. Conclusion: This study argues that harmonizing regulatory procedures, improving digital infrastructure, strengthening auditor development programs, and enhancing cross-sector collaboration are essential steps toward building an effective and sustainable national halal ecosystem.
Effectiveness of Marketing Public Relations Strategy on the Image of Funding Products at Bank Muamalat KCP Ponorogo Imelda Sri Agustin; Mohammad Ridwan
Falahiya Journal of Islamic Banking and Finance Vol. 5 No. 1 (2026)
Publisher : Universitas Islam Negeri (UIN) Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/gkmzz306

Abstract

Introduction: This study analyzes the effectiveness of the Marketing Public Relations (MPR) strategy in shaping the image of funding products at Bank Muamalat KCP Ponorogo. The study was motivated by the decline in the number of funding customers in 2025 despite the implementation of various Marketing Public Relations activities. Research Methods: This research employed a qualitative descriptive approach. Data were collected through interviews, observations, and documentation involving the Sub-Branch Manager, Funding Relationship Manager, Customer Service staff, and funding product customers of Bank Muamalat KCP Ponorogo. Data were analyzed through data reduction, data presentation, and conclusion drawing, while data validity was ensured through triangulation. Results: The findings indicate that Bank Muamalat KCP Ponorogo has implemented Marketing Public Relations through seven main tools proposed by Kotler, namely publications, events, sponsorships, news, speeches, public service activities, and identity media. These activities have contributed positively to the image of funding products by increasing customer understanding, creating favorable perceptions, and highlighting the uniqueness of Islamic banking products. However, based on the evaluation model of Cutlip, Center, and Broom, the implementation of Marketing Public Relations has not been fully effective, particularly in encouraging sustainable customer behavior. Conclusion: Marketing Public Relations has succeeded in creating a positive image of funding products but has not been able to consistently maintain customer engagement and long-term usage. Therefore, additional strategies are needed to strengthen customer loyalty and sustain funding product utilization.
Co-Authors Imelda Sri Agustin Muhammad Habibie Siti Nur Mahmudah