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All Journal Niqosiya: Journal of Economics and Business Research
Ika Septiana Windi Antari
UIN Kiai Ageng Muhammad Besari Ponorogo

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Pengaruh Ulasan Pelanggan, Kepercayaan Dan Promosi Terhadap Keputusan Pembelian Menggunakan Shopee Barokah Tasia Lailatul Saputri; Ika Septiana Windi Antari
Niqosiya: Journal of Economics and Business Research Vol. 6 No. 1 (2026): January-June 2026
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v6i1.5640

Abstract

Introduction: This study is about how customer reviews, trust and promotions can influence a purchasing decision using shopee barokah. Shopee barokah is a shopping feature that provides halal products in accordance with sharia principles ranging from halal food and drinks, prayer equipment, muslim clothing to Islamic literature. The launch of shopee barokah is based on one of the trends regarding public awareness of the importance of halal products. This trend is also in line with Indonesia’s ambition to become a leader in the halal sector globally. From the existing theory, it is stated that the higher the customer review, the higher the purchasing decision. Meanwhile, if trust and promotion are higher, the purchasing decision will also be higher. Research Methods: This study uses associative quantitative research methodology. The population in this study were shopee barokah users with a sample size of 100 shopee barokah user respondents. In this study, the sampling technique used was simple random sampling where each member of the population has an equal opportunity to be a sample. Data collection procedure by distributing questionnaires. Data analysis was carried out using the SMART PLS 4.0 application which includes outer model, inner model and hypothesis testing. Results: Based on the research above, it was found that the research model used was Partial Least Square (PLS) with the results of all tests having been met. Conclusion: The results of this study can be concluded partially that customer reviews have a positive effect on purchasing decisions, trust has a positive effect on purchasing decisions and promotion has a positive effect on purchasing decisions. Meanwhile, customer reviews, trust and promotion simultaneously also have a positive effect on purchasing decisions.
Faktor-Faktor Penentu Tingkat Ketahanan Pangan Petani Lahan Kecil pada Kelompok Tani di Kecamatan Siman Kabupaten Ponorogo Aysah Putri Cahyani; Ika Septiana Windi Antari
Niqosiya: Journal of Economics and Business Research Vol. 5 No. 1 (2025): January-June 2025
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v5i1.4589

Abstract

This study aims to evaluate the influence of farming experience, production quantity, and consumption expenditure on the food security of farming communities. Data were analyzed by the Partial Least Squares (PLS) method. Data were collected through questionnaires distributed to farming households across five villages in Siman: Pijeran, Jarak, Demangan, Ngabar and Madusari. Respondents were selected using a combination of cluster sampling and random sampling techniques, resulting in a total of 97 participants. Data analysis included validity testing, reliability testing, and hypothesis testing. The results of this study indicate an R-squared value of 0.703. This value indicates that farming experience, production effectiveness and food accessibility on food security of 70.3%. And the rest is influenced by variables outside the variables in this study. The novelty of this research lies in its model linking farming experience, production quantity and consumption expenditure to food security. Practically, the research provides a foundation for farmers and stakeholders to enhance farming skills, optimize agricultural production and manage consumption expenses more effectively in order to strengthen food security within farming communities.
Co-Authors Aysah Putri Cahyani Tasia Lailatul Saputri