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All Journal Sanskara Ekonomi dan Kewirausahaan Sanskara Manajemen dan Bisnis
Niki Agus Santoso
Program Studi Administrasi Bisnis, Universitas Bandar Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Model Canvas Analysis in Developing Business Strategies at Win Production Wedding Organizer in Bandar Lampung City, Indonesia Suci Asfarani; Niki Agus Santoso
Sanskara Ekonomi dan Kewirausahaan Vol. 4 No. 03 (2026): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v4i03.835

Abstract

This research aims to analyze the Business Model Canvas (BMC) as a business strategy for Win Production Wedding Organizer in Bandar Lampung City. The increasing competition in the wedding organizer industry demands that business actors have a structured, adaptive, and sustainable business strategy. The Business Model Canvas approach is used to map the business model evenly through nine main elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This research uses a qualitative method with a descriptive approach. Information collection methods are attempted through in-depth interviews, direct observation, and documentation. Research informants consist of the owner, employees, and customers of Win Production Wedding Organizer. The validity of the information is tested using source triangulation and method triangulation. The results show that Win Production's main customer segment is bridesmaids from the middle to upper middle class who require reliable and instant wedding services. The main value offered is integrated, flexible, and hands-on wedding services tailored to client needs. The use of social media as the main marketing channel and personal relationships with customers are aspects that support business competitiveness. All elements of the Business Model Canvas are integrated and contribute to increasing the effectiveness of business strategies and business aspirations.
Business Strategy Decision-Making Model in Efforts to Increase Sales of Bakery Industry MSMEs in Lampung Province Niki Agus Santoso; Trenggono Pujo Sakti; Dora Rinova
Sanskara Manajemen Dan Bisnis Vol. 4 No. 03 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i03.834

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the bakery industry have an important role in supporting regional economic growth, especially in Lampung Province. However, many bakery MSMEs still face difficulties in achieving optimal sales targets due to ineffective implementation of business strategies. This study aims to analyze the priority of business strategy decision-making for increasing sales among bakery MSMEs in Lampung Province using the Soft Systems Methodology (SSM) and the Analytical Hierarchy Process (AHP). This research uses a descriptive qualitative approach, combining library and field research methods through interviews, observations, and questionnaires, involving MSME owners, operational managers, marketing managers, academics, and business practitioners. The results show that the main priority strategy is opening new outlets with a weight value of 0.330, followed by product innovation (0.279), creating attractive social media content (0.226), and improving service quality (0.165). These findings indicate that business expansion through strategic outlet development is the most effective way to improve sales performance. This research is expected to provide both theoretical and practical contributions for the development of bakery MSMEs in Lampung Province.
Co-Authors Dora Rinova Suci Asfarani Trenggono Pujo Sakti