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All Journal Indonesian Journal of Economics and Social Sciences JUEBIR: Journal of Economics and Business Research
Sabina Ayu Gosye Nova
UNIVERSITAS ISLAM NEGERI RADEN INTAN LAMPUNG
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Other

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DIGITALISASI DAN GREEN ECONOMY TRANSFORMASI UMKM MENUJU BISNIS RAMAH LINGKUNGAN BERBASIS TEKNOLOGI: Peran Digitalisasi dalam Transformasi UMKM dan Implementasi Green Economy dalam Praktik UMKM Sabina Ayu Gosye Nova
INDONESIAN JOURNAL OF ECONOMIC AND SOCIAL SCIENCE Vol. 4 No. 1 (2026): Indonesian Journal of Economics and Social Sciences (IJESS)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Achmad Yani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30989/ijess.v4i1.1982

Abstract

The development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to transform into more innovative and environmentally friendly businesses. This article analyzes the role of digitalization in supporting green economy practices in MSMEs, including operational efficiency, supply chain monitoring, product innovation, and transparency in business processes. The research method used is a literature study with a descriptive-qualitative approach, based on the analysis of books, journals, articles, and documents related to digitalization and green economy. The findings indicate that digitalization acts as the main driver of MSME transformation, while implementing green economy principles enhances environmental sustainability and creates new economic opportunities. The integration of these concepts requires collaborative support from government, non-profit organizations, and communities to optimize implementation. This study provides strategic guidance for MSMEs to combine technological innovation with sustainable business practices.
Determinan Minat Investasi Generasi Z Kota Bandar lampung pada Pasar Modal Syariah: Peran Literasi Keuangan dan Kemajuan Teknologi Sabina Ayu Gosye Nova; Gustika Nurmalia; Cahya Bulan Safitri; Afrizandi Afrizandi
Journal of Economics and Business Research (JUEBIR) Vol. 6 No. 1 (2026): June (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v6i1.15305

Abstract

Penelitian ini menganalisis determinan minat investasi Generasi Z di Kota Bandar Lampung pada pasar modal syariah melalui peran literasi keuangan dan kemajuan teknologi. Menggunakan pendekatan kuantitatif dengan metode deskriptif asosiatif terhadap 100 responden, data dianalisis menggunakan PLS-SEM pada perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa kemajuan teknologi berpengaruh positif dan signifikan terhadap minat investasi (T-statistics 9,211; P-values 0,000), sedangkan literasi keuangan tidak berpengaruh signifikan (T-statistics 0,032; P-values 0,974). Nilai R-square sebesar 0,382 menunjukkan bahwa model penelitian mampu menjelaskan 38,2% variasi minat investasi Generasi Z.
Co-Authors Afrizandi Afrizandi Cahya Bulan Safitri Gustika Nurmalia