Nik Mohd Fadhil Nik Mohamad
Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, 71800 Nilai, Negeri Sembilan, Malaysia

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BRIDGING THE GAP : : A CONCEPTUAL FRAMEWORK FOR DIGITAL TAKAFUL ADOPTION AMONG GEN Z UNDERGRADUATES Raihan Nasir; Hanim Misbah; Nuur Halimatus Sa’adiah Masrukhin; Wan A’thirah Mahyudin; Nik Mohd Fadhil Nik Mohamad
International Conference on Humanity Education and Society (ICHES) Vol. 5 No. 1 (2026): The 5th International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

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Abstract

The rapid advancement of financial technology (FinTech) has transformed the delivery of Islamic financial services, leading to the emergence of digital takaful as a more accessible and convenient form of Shariah-compliant financial protection. Despite being highly connected digital natives, Generation Z (Gen Z) undergraduates continue to exhibit relatively low participation in takaful schemes. This study adopts a conceptual approach to examine the factors influencing digital takaful adoption among Gen Z undergraduates. Drawing upon the Theory of Planned Behaviour (TPB), Diffusion of Innovations (DOI), and Technology Acceptance Model (TAM), the study synthesises existing literature to develop an integrated conceptual framework. The proposed framework identifies awareness, trust, religiosity, Shariah governance, technological enablers, and affordability as key determinants influencing digital takaful adoption intention. Trust is positioned as a central mediating variable linking individual perceptions and institutional factors to adoption behaviour, while religiosity and affordability are proposed as moderating variables that strengthen adoption intention. The framework further highlights the role of emerging technologies, including blockchain, artificial intelligence, smart contracts, and digital knowledge-sharing platforms, in enhancing transparency, operational efficiency, and consumer confidence. This study contributes to the growing body of literature on Islamic financial technology by offering a holistic framework that integrates behavioural, technological, governance, and religious perspectives. Practically, the proposed framework provides valuable insights for takaful operators, regulators, and policymakers in designing youth-oriented digital takaful solutions that promote greater financial inclusion and sustainable participation among future generations.