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p-Index From 2021 - 2026
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All Journal International Journal of Literature and Language Studies
Hazratqulova Muborak Rajabovna
Assistant teacher, University of Economics and Pedagogy
Languange, Linguistic, Communication & Media

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METAPHOR IN THE AGE OF INFORMATION TECHNOLOGY Hazratqulova Muborak Rajabovna
International Journal of Literature and Language Studies Vol. 5 No. 6 (2026): International Journal of Literature and Language Studies
Publisher : International Journal of Literature and Language Studies

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Abstract

The unprecedented growth of information technology (IT) has transformed nearly every aspect of modern life, including communication, education, business, governance, and social interaction. Alongside these technological developments, language has evolved to accommodate new realities and experiences. One of the most significant linguistic mechanisms involved in this process is metaphor. Far from being merely a rhetorical ornament, metaphor functions as a cognitive tool that enables individuals to understand unfamiliar and abstract technological concepts through familiar domains of experience. The digital world is saturated with metaphorical expressions such as web, cloud, desktop, window, virus, firewall, and platform. These expressions influence how users conceptualize technology and interact with digital environments. This article examines the role of metaphor in the age of information technology from a cognitive-linguistic perspective. It discusses the theoretical foundations of metaphor, explores major metaphorical models in IT discourse, analyzes their identificational, expressive, evaluative, and argumentative functions, and considers the impact of digital metaphors on everyday language and thought. The study argues that metaphor remains indispensable for understanding and communicating technological innovation in contemporary society.
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