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p-Index From 2021 - 2026
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All Journal Journal of Management and Entrepreneurship Research
Amembah A. Lamu Amos
Mwenge Catholic University, Tanzania
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Impact of Pricing for Sustaining Banana Retailing Business in Tanzania: A Case Study of the Mbuyuni Market Leyla Mziray; Amembah A. Lamu Amos; Ladis Komba
Journal of Management and Entrepreneurship Research Vol. 7 No. 2 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.6.07.2-104

Abstract

Objective: This study aimed to examine the impact of pricing strategies on creating sustainable value among banana retailing businesses at Mbuyuni Market in Tanzania. Research Design & Methods: A mixed-method approach was employed, integrating quantitative and qualitative data analysis techniques. Data were collected from 259 banana retailers and customers, and reliability was tested using Cronbach’s Alpha to ensure internal consistency of the measurement scales. Findings: The results revealed that inadequate pricing knowledge, weak market strategy understanding, lack of social recognition and respect, and insufficient rewards significantly affect business sustainability. Appropriate and fair pricing strategies were found to enhance customer loyalty, sales growth, and profitability. Flexible pricing aligned with market demand and quality service delivery also positively influenced long-term business sustainability. Implications & Recommendations: The study recommends that banana retailers adopt flexible and market-responsive pricing strategies, strengthen customer-oriented service practices, address customer feedback effectively, and improve strategic market planning. Regular training on pricing and market management is also encouraged to enhance competitiveness and sustainability. Contribution & Value Added: Theoretically, the study enriches the understanding of pricing as a strategic tool for sustaining small retail businesses in developing market contexts. Practically, it provides actionable insights for retailers and policymakers to strengthen pricing capabilities and promote sustainable growth in informal retail markets in Tanzania.
Effects of Training Opportunities on Employees’ Career Development: A Mixed-Methods Study of Moshi Municipal Council, Tanzania Prisca Fredrick Ntinda; Hezron Onyancha; Amembah A. Lamu Amos
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-86

Abstract

Objective: This study assessed the effects of training opportunities on employees’ career development in Moshi Municipal Council, Tanzania. Research Design & Methods: A convergent mixed-methods design was employed, combining quantitative and qualitative approaches. The target population comprised 325 employees across nine departments, from which a sample of 179 respondents was determined using Yamane’s (1967) formula. Simple random sampling was applied for employees, while purposive sampling targeted Heads of Departments. Data were collected through structured questionnaires and interview guides. Quantitative data were analyzed using SPSS version 22, employing descriptive statistics, while qualitative data were analyzed thematically and supported by direct quotations. Ethical principles of informed consent, confidentiality, voluntary participation, and academic integrity were strictly observed. Findings: Findings revealed that training opportunities significantly influence employees’ career development by enhancing professional skills, clarifying career goals, and improving competencies needed for advancement. The research contributes to the broader public sector HRM literature by highlighting how structured training can act as a key driver of career progression in local government contexts. Implications & Recommendations: The study recommends that Moshi Municipal Council adopt regular, inclusive, and need-based training programs aligned with both employee aspirations and organizational objectives. Contribution & Value Added: This research enriches scholarly debate by extending Herzberg’s Motivation-Hygiene Theory into a decentralized governance context, demonstrating that training functions as both a motivator and mechanism to address structural barriers in career growth.
Co-Authors Hezron Onyancha Ladis Komba Leyla Mziray Prisca Fredrick Ntinda