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All Journal Indonesian Journal Economic Review (IJER)
Nasruddin
Uiversitas Andi Djemma
Economics, Econometrics & Finance

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The Effectiveness of the General Election Commission’s Socialization Media Strategy in Improving First-Time Voters’ Understanding at KPU Tana Toraja Intan Parerungan; Rudianto; Nasruddin; Nasrun Julyarman
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.829

Abstract

The study aims to evaluate the effectiveness of the voter education media strategy implemented by the General Election Commission (KPU) of Tana Toraja Regency in improving first-time voters’ understanding of the 2024 General Election. The research used a descriptive quantitative method with hypothesis testing. Data were collected through questionnaires, observation, and interviews involving an incidental sample of 25 first-time voters registered in the Final Voter List (DPT). The data were analyzed using the Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), and SWOT quadrant diagram. The IFAS matrix produced a total score of 3.60. The main strength appeared in the effectiveness of awareness improvement, with a score of 0.36, while the main weakness appeared in the suboptimal response to feedback, with a score of 0.33. The EFAS matrix produced a total score of 3.14. The greatest opportunity came from packaging voter education content in short video formats, with a score of 0.46, while the main threat involved first-time voters’ vulnerability to negative campaigns, with a score of 0.25. The SWOT coordinate diagram placed the intersection point at X = 1.00 and Y = 1.34. The position placed KPU Tana Toraja in Quadrant I, which supports an aggressive growth strategy. Based on these results, KPU Tana Toraja needs to strengthen its growth strategy by maximizing current short-video trends, using more accessible language, and integrating Toraja local cultural values into voter education materials.
Analysis of the Effectiveness and Accountability of Budget Management at the General Election Supervisory Agency (BAWASLU) of North Toraja Regency Serli Banna; Nasrun Julyarman; Nasruddin; Bakhtiar
Indonesian Journal Economic Review (IJER) Vol. 6 No. 2 (2026): June
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i2.837

Abstract

This study aims to examine the accountability and effectiveness of budget management at the Election Supervisory Agency (Bawaslu) of North Toraja Regency. The study focuses on the conformity of administration, reporting, and accountability mechanisms for election funds with applicable regulations. A qualitative method with a phenomenological approach was applied. Data were collected through observation, interviews, documentation, literature review, and internet-based searches. The data analysis techniques consisted of data reduction, data display, and conclusion drawing. Data validity was tested using source and method triangulation. The findings indicate that the accountability of Bawaslu of North Toraja Regency is considered good and has followed the principles of transparency and central government regulations. Accountability is reflected in legal and honesty accountability, managerial accountability, policy accountability, and financial accountability. In terms of financial effectiveness, based on the Decree of the Minister of Home Affairs Number 690.900-327 of 1996, the realization of Bawaslu’s expenditure budget was classified as highly effective, reaching 90% in 2024 and increasing to 100% in 2025. However, the indicator related to the timeliness of monthly reporting to the Chairperson of Bawaslu was still categorized as not yet implemented (BT). Overall, budget management has been carried out optimally through the use of the Statement of Expenditure Responsibility (SPTB) and Accountability Report (SPJ) instruments to support election supervision duties.
Co-Authors Bakhtiar Intan Parerungan Nasrun Julyarman Rudianto Serli Banna