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All Journal Jurnal Price : Ekonomi dan Akuntasi Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
M. Yaskun
Postgraduate Study Program in Management, Lamongan Islamic University, Lamongan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Effect of Service Quality, Price Perception, and Promotion Strategies on Consumer Buying Interest (Study on Takoyaki Msmes) Iffah Robiatul Muflika; Imam Syairozi; M. Yaskun
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

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This study aims to analyze the influence of service quality, price perception, and promotion strategies on consumer buying interest in Takoyaki MSMEs in Sugio District, Lamongan. The research uses a quantitative approach with a survey method. The study population amounted to 280 consumers and the sample was determined using the Slovin formula so that 74 respondents were obtained. Primary data were collected through a Likert scale-based questionnaire and analyzed using IBM SPSS Statistics 25. The results of the study showed that the quality of service had a positive and significant effect on consumer buying interest with a tcal value of 2,450 > a table of 1,994 and a significance value of 0.000 < 0.05. Price perception also had a positive and significant effect with a tcal value of 2.782 > a ttable of 1.994 and a significance value of 0.000 < 0.05. The promotion strategy had a positive and significant effect with a tcal value of 3.629 > a ttable of 1.994 and a significance value of 0.000 < 0.05. Simultaneously, the three variables had a positive and significant effect on consumer buying interest with a Fcal value of 25.914 > Ftable of 2.74 and a significance of 0.000 < 0.05. The value of the R Square determination coefficient of 0.549 showed that service quality, price perception, and promotional strategy were able to explain the variation in consumer buying interest by 54.9%, while the rest was influenced by other factors outside the research model.
The Influence of Social Media on the Promotion of Sustainable Fisheries Management: A Case Study of Indonesian Crabs Wahyu Prastiyawan; M.Imam Syairozi; M. Yaskun
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 3 No. 01 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), November 2024
Publisher : SEAN Institute

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The swimming crab (Portunus pelagicus) is a leading Indonesian fishery commodity, largely exported to the United States. The Indonesian Swimming Crab Management Association (APRI) actively utilizes social media as a promotional tool for its sustainable fisheries program. This study aims to analyze the influence of APRI's social media on the interaction and effectiveness of Consumer Brand Engagement (CBE) in sustainable swimming crab fisheries programs in Indonesia. Data was collected over 14 days from 31 respondents who used social media platforms on Instagram, Facebook, LinkedIn, and YouTube using the Accidental Sampling method. Analysis was conducted using SmartPLS 3.2.9 to test the influence of four Brand Awareness factors (recall, recognition, alternatives, and keep recalling) on the interaction and effectiveness of CBE in four APRI programs (Swimming Crab Apartment, 5-Minute GTK, Swimming Crab Cultivation, and APRI Youth Innovation). The results indicate that the Swimming Crab Apartment and 5-Minute GTK programs are most familiar to respondents. Knowing and following APRI's social media significantly influences the interaction and effectiveness of CBE. Social media has proven effective as a digital marketing strategy for nonprofit organizations in promoting sustainable fisheries management programs and increasing public awareness.
The Effect of Land Conversion, Farmer Exchange Rate (NTP), Generation Crisis and Availability of Subsidized Fertilizers on Food Security Mediated by Sustainable Economy and Agricultural Labor Productivity Wardania Toyyibah Putri Efendy; Evi Fitrotun Najiah; M. Yaskun
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 3 No. 01 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), November 2024
Publisher : SEAN Institute

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This study aims to analyze the effect of land use conversion, farmers' terms of trade (NTP), generation crisis, and the availability of subsidized fertilizers on food security, mediated by sustainable economy and agricultural labor productivity, among farmers in Lamongan Regency. A quantitative approach was employed using SEM-PLS (SmartPLS 3.3.7) with a sample of 200 farmer respondents drawn from 20 villages in Sukodadi District, Lamongan. The outer model results confirm the validity and reliability of all constructs (outer loading >0.70, AVE >0.50, Composite Reliability >0.70). The inner model shows strong explanatory power for food security (R²=0.810). Key findings reveal that land use conversion has a significant negative effect on food security (β=−0.146, p=0.014) and on agricultural labor productivity (β=−0.256, p<0.001), while it positively affects the sustainable economy (β=0.354, p<0.001). The availability of subsidized fertilizers demonstrates the strongest positive effect on food security (β=0.911, p<0.001). Generation crisis positively influences food security (β=0.120, p=0.004) and agricultural labor productivity (β=0.292, p<0.001). Farmers' terms of trade do not significantly affect food security directly but positively impact agricultural labor productivity (β=0.811, p<0.001), through which indirect effects on food security are realized. Agricultural labor productivity significantly mediates the effects of land use conversion, farmers' terms of trade, and generation crisis on food security. The sustainable economy does not significantly mediate any of these relationships. These findings highlight the critical role of subsidized fertilizer policy and labor productivity enhancement in securing food resilience at the local level.
Co-Authors Evi Fitrotun Najiah Iffah Robiatul Muflika Imam Syairozi M.Imam Syairozi Wahyu Prastiyawan Wardania Toyyibah Putri Efendy