Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Kepada Masyarakat Patikala
Auliya, Rahma
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimalisasi dan Implementasi Media Sosial Sebagai Sarana Pemasaran UMKM Ayam Geprek Stroom Auliya, Rahma; Putri Idawati, Amelia; Kusuma Ningrum, Salwa; Layla Wahyu I, Sri
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 4 (2026): Jurnal PkM PATIKALA
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i4.5288

Abstract

Ayam Geprek Stroom, a Micro, Small, and Medium Enterprise (MSME), is a culinary business located in Rembang Regency, Central Java. Based on a situational analysis, several challenges were identified among its partners, including limited business promotion, limited human resources, and suboptimal use of digital media as a marketing tool. This Business Work Lecture (KKU) program aims to increase the competitiveness and marketing reach of MSMEs by strengthening their visual identity and optimizing digital marketing. The implementation method was participatory, encompassing pre-surveys and permits, problem identification, strengthening the business's visual identity, enhancing digital marketing, monitoring and evaluation, program implementation, and closing. The program included menu catalog development, promotional banners and pamphlets, product photography enhancements for GrabFood and ShopeeFood, and the creation of social media accounts on Instagram and TikTok. The results of the program indicate that Ayam Geprek Stroom has more engaging and informative promotional media and has acquired digital marketing tools that can be used to reach a wider consumer base. The utilization of social media and online sales platforms is expected to increase business visibility, strengthen branding, and support sustainable sales growth.
Co-Authors Kusuma Ningrum, Salwa Layla Wahyu I, Sri Putri Idawati, Amelia