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This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Al-Kharaj: Journal of Islamic Economic and Business
Marli Marli
Sekolah Tinggi Ilmu Ekonomi Malangkucecwara Malang
Economics, Econometrics & Finance

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The Influence of Interpersonal Competence and Organizational Climate on Employee Performance with Motivation as an Intervening Variable at UPT PLN Malang Didik Priyo Sugiharto Didik; Marli Marli
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

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Abstract

This study aims to analyze the influence of interpersonal competence and organizational climate on employee performance with motivation as an intervening variable at UPT PLN Malang. The method used is a quantitative approach with an explanatory design, and uses Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationship between variables. The results of the study indicate that interpersonal competence and organizational climate have a positive and significant influence on employee motivation. Furthermore, motivation is proven to play a role as an intervening variable that strengthens the relationship between interpersonal competence and organizational climate with employee performance. These findings emphasize the importance of developing interpersonal competence and creating a conducive organizational climate to increase motivation, which ultimately has a positive impact on improving employee performance at UPT PLN Malang.
PERAN BRAND IMAGE DAN BRAND TRUST SEBAGAI MEDIATOR DALAM HUBUNGAN SUSTAINABLE MARKETING TERHADAP SUSTAINABLE PURCHASING: STUDI PADA KONSUMEN BODY SHOP MALANG Marli Marli
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/zy2d0947

Abstract

Penelitian ini menganalisis peran mediasi citra merek dan kepercayaan merek dalam hubungan antara pemasaran berkelanjutan dan niat pembelian berkelanjutan dengan mengambil The Body Shop sebagai studi kasus. Populasi penelitian adalah konsumen The Body Shop dan responden yang dipilih secara purposive sampling. Data dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antar variabel dan efektivitas mediasi. Hasil penelitian mengungkapkan bahwa kepercayaan merek berperan sebagai mediator yang signifikan dalam mendorong konsumen melakukan pembelian berkelanjutan, sementara citra merek tidak menunjukkan peran mediasi yang signifikan. Temuan ini menegaskan bahwa strategi pemasaran yang fokus pada pembangunan kepercayaan melalui praktik berkelanjutan lebih efektif dibandingkan hanya membangun citra merek. Oleh sebab itu, penting bagi perusahaan untuk mengutamakan komunikasi yang transparan dan autentik mengenai inisiatif keberlanjutan guna meningkatkan kepercayaan konsumen dan mendorong perilaku pembelian yang bertanggung jawab. Keyword : Brand Image, Brand Trust, Sustainable Marketing, Sustainable Purchasing
Co-Authors Didik Priyo Sugiharto Didik