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All Journal Takuana: Jurnal Pendidikan, Sains, dan Humaniora Indonesian Journal Education
Ulen Bangun
Institut Syekh Abdul Halim Hasan Binjai Sumatera Utara
Arts Humanities Education Mathematics Social Sciences Other

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Pengaruh Pemasaran Digital Berbasis Syariah terhadap Keputusan Pembelian Produk Halal pada Generasi Z Ulen Bangun; Fitri Anggriani; Gugun Rahmat Haganta; Gusti Hafiza; Hafizh Nauval; Hesy Al Helani
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 5 No. 1 (2026): Takuana (April-June)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v5i1.579

Abstract

This study aims to examine the influence of Sharia digital marketing on halal product purchase decisions among Generation Z in North Binjai District, Binjai City. A quantitative approach with a survey method was employed in this research. Data were collected through questionnaires distributed to 66 Generation Z respondents selected using purposive sampling. The data were analyzed using simple linear regression with the assistance of SPSS software. The findings indicate that Sharia digital marketing has a positive relationship with halal product purchase decisions. The implementation of Sharia principles in digital marketing activities, including honesty, transparency, and ethical promotional practices, enhances consumer trust in selecting halal products. These findings suggest that digital marketing strategies based on Islamic principles can serve as an important factor in encouraging halal product purchasing decisions among Generation Z. This study provides practical implications for halal business actors to optimize digital media utilization while maintaining Islamic business ethics.
Pengaruh Kinerja BUMDes terhadap Penguatan Ekonomi Masyarakat Desa Sei Limbat, Kecamatan Selesai, Kabupaten Langkat Ulen Bangun
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 4 (2026): Takuana (January-March)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i4.354

Abstract

This study examines the effect of Village-Owned Enterprises (BUMDes) on improving the local economy in Sei Limbat Village, Selesai Subdistrict, Langkat Regency. BUMDes functions as a community-based economic institution that manages village resources and business units to support rural welfare and economic independence. This research employed a quantitative approach using survey data collected through questionnaires distributed to BUMDes members across six hamlets. The instrument was tested using validity and reliability procedures, and the data were analyzed using simple linear regression. The findings show that BUMDes has a positive and significant effect on improving the community’s economic condition, reflected in increased income opportunities, higher participation in productive economic activities, and improved access to basic services. These results indicate that strengthening institutional management and business governance of BUMDes can become an effective strategy to promote inclusive rural economic development.
Marketing strategy in education review as an effort to increase sales of dodol entrepreneurs (case study of dodol ria entrepreneurs in Tanjung Pura District) Ulen Bangun
Indonesian Journal Education Vol. 5 No. 1 (2026): Indonesian Journal Education (IJE)
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ije.v5i1.1522

Abstract

The marketing strategy implemented by Dodol Ria entrepreneurs in Tanjung Pura District to increase sales is based on the 4P marketing mix framework, which consists of product, price, place, and promotion strategies. In terms of place strategy, Dodol Ria operates in a strategic industrial location that is easily accessible to consumers, thereby supporting distribution efficiency and market reach. Regarding promotion strategy, Mrs. Sulastri collaborates with resellers to expand market coverage. In addition, consumers can place orders through social media platforms such as Instagram and WhatsApp, which facilitates easier access to Dodol Ria products and enhances customer convenience. By consistently implementing these four components of the marketing mix, Dodol Ria in Tanjung Pura District has been able to sustain its business operations, generate profits, and continue expanding its market presence. Maintaining product quality remains a key priority, as the existing quality standards are already well established. However, further innovation is necessary, particularly in diversifying flavor variants, to meet consumer preferences and stimulate continued growth in dodol sales.
Co-Authors Fitri Anggriani Gugun Rahmat Haganta Gusti Hafiza Hafizh Nauval Hesy Al Helani