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All Journal Valid Jurnal Ilmiah
Raza Syarif Hidayatullah
Universitas Islam Negeri Syarif Hidayatullah, Jakarta, Indonesia
Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Persepsi Risiko dan Ekspektasi Imbal Hasil terhadap Keputusan Investasi Digital Generasi Z Raza Syarif Hidayatullah; Iwan Purwanto; Rizky Dwi Arista; Raka Dania Putra
Valid: Jurnal Ilmiah Vol. 23 No. 2 (2026): Valid Jurnal Ilmiah Edisi Januari-Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v23i2.560

Abstract

Amid the rapid growth of digital investment platforms, Generation Z emerges as an active force exploring modern financial landscapes. Communities such as @Saham_fess on social media provide spaces to exchange insights and shape increasingly dynamic investment decisions. Engaging 109 Generation Z respondents under the age of 25, data were gathered through an online questionnaire and analyzed using multiple linear regression after passing validity, reliability, and classical assumption tests. The analysis reveals that expected return has a positive and significant effect on digital investment decisions, while risk perception shows no meaningful influence. These finding highlights that anticipated profit becomes a stronger consideration than perceived risk, reflecting a generation with relatively high-risk tolerance. These insights encourage digital investment service providers to emphasize not only potential returns but also to integrate stronger risk education for young investors.
Co-Authors Iwan Purwanto Raka Dania Putra Rizky Dwi Arista