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Moh Rofiki
Universitas Nurul Jadid - Indonesia
Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Public Relations Management Strategies in Improving School Image Abdul Ghofur; Moh Rofiki
FASHLUNA Vol 7 No 1 (2026): Maret
Publisher : Prodi PGMI STIT Sunan Giri Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47625/fashluna.v7i2.1347

Abstract

School image is an important factor in increasing public trust in educational institutions. However, some schools still experience obstacles in building a positive image due to suboptimal public relations management, such as limited public communication, low community involvement, and less than optimal use of information media. This study aims to analyze public relations management strategies in improving school image at Nurul Falah Vocational School in Bondowoso Regency. This study uses a qualitative approach with a descriptive research type. Data collection techniques were carried out through interviews, observation, and documentation involving the principal, public relations team, teachers, education staff, parents, and the surrounding community as research informants. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that public relations management strategies at Nurul Falah Vocational School are carried out through systematic public relations program planning, collaborative public communication implementation, and continuous evaluation of school services. The school also utilizes digital media and direct communication in building harmonious relationships with the community. These strategies have a positive impact on increasing public trust, parent participation, and strengthening the school's image as an open, professional, and quality educational institution.
Implementation of Student Management in Strengthening Students' Religious Character Values Devita Amelia Jamil; Moh Rofiki
FASHLUNA Vol 7 No 1 (2026): Maret
Publisher : Prodi PGMI STIT Sunan Giri Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47625/fashluna.v7i1.1357

Abstract

Strengthening religious character among students is one of the important goals of Islamic education and requires strong student management. This study aims to describe the implementation of student management to strengthen students' religious character values at MTs Mambaul Ulum Al-Murtadlo. This research uses a qualitative, case-study approach. Data were obtained through observation, interviews, and documentation, then analysed using data reduction techniques, data presentation, and conclusion drawing. The research results show that strengthening students' religious character values is achieved through the planning, implementation, and evaluation of religious-based student programs. At the planning stage, the madrasah organises various religious activities that align with the school's vision and goals. The program is implemented regularly through activities such as congregational prayers, Quran recitation, istighotsah, and moral development, involving all school members. Evaluation is conducted periodically to monitor the development of student behaviour and as a basis for program improvement. The implementation of student management strengthens students' religious character values, as evidenced by increased discipline, responsibility, adherence to regulations, and the habit of carrying out religious activities in daily life.
Co-Authors Abdul Ghofur Devita Amelia Jamil