<![CDATA[This community service program aimed to strengthen the capacity of the Tourism Awareness Group (Pokdarwis) and the local community of Liyangan Tourism Village, Purbosari Village, Ngadirejo District, Temanggung Regency, in utilizing social media for the development of sustainable tourism products and services. The main problems faced by the partners included unplanned tourism promotion, limited skills in digital content production, and the absence of a structured social media publication calendar. The program was implemented through community education, training, content calendar workshops, digital promotion mentoring, and participatory evaluation through observation, discussion, and activity monitoring. The results showed an increase in participants’ understanding of the role of social media as a promotional tool, destination branding medium, and instrument for strengthening community participation in tourism management. Participants also began to identify local tourism potential, formulate content ideas, design posting schedules, and understand the use of social media features such as reels, stories, and live streaming. This activity created an initial impact on more structured, creative, and sustainable digital promotion management for Liyangan Tourism Village. However, several challenges remain, including limited digital devices, internet access, and participants’ technical experience. Therefore, continuous mentoring is needed to strengthen content production consistency and integrate digital promotion with local creative economy development.]]>
