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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Journal of Social Humanities and Education: Scripta Humanika
Nizar Zulmi Ramadhan
Universitas 17 Agustus 1945 Surabaya
Humanities Economics, Econometrics & Finance Education Social Sciences

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Pendampingan penerapan Digitalisasi Usaha melalui Implementasi QRIS, dan Media Promosi pada UMKM Rakki Takoyaki dan Brand Nail Art Poisoned Moch Rikal Farizy; Devano Febrilian Rozelly; Nizar Zulmi Ramadhan; Erika Sherren D; Ananda Velicia L.C; Muhammad Bintang Pratama; Moh. Dey Prayogo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sdhnh942

Abstract

The development of digital technology in the modern era requires Micro, Small, and Medium Enterprises (MSMEs) to transform their business operations and marketing strategies. Digitalization is not limited to trading activities through online shops but also encompasses the modernization of financial payment systems and the optimization of digital promotional media to build a strong brand identity. The partners in this community service activity are Rakki Takoyaki, an MSME operating in the culinary sector, and Poisoned Nail Art, a brand operating in the beauty services sector. Both partners face similar operational challenges, namely transaction management that is still dominated by conventional cash methods and the suboptimal utilization of digital media to expand the promotional reach of their products and services. This mentoring activity aims to accelerate the business digitalization process for both partners through two main approaches: the implementation of the Quick Response Code Indonesian Standard (QRIS) cashless payment system and the utilization of social media as an interactive promotional tool. Through the implementation of QRIS, the payment transaction process at physical outlets becomes faster, safer, and automatically recorded, while simultaneously addressing the modern consumers' need for efficiency in cashless transactions
Semiotika Komunikasi Politik: Analisis Dimensi Sintaktik, Semantiks, dan Pragmatiks Charles William Morris pada Logo PDI Perjuangan Nizar Zulmi Ramadhan; Erika Sherren Darma; Moh. Dey Prayogo
Jurnal Sosial Humaniora dan Pendidikan Vol 2 No 1 (2026): Auguss: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/ka1bdt82

Abstract

This study aims to analyze the symbolic meaning of the Indonesian Democratic Party of Struggle (PDI Perjuangan) logo through the syntactic, semantic, and pragmatic dimensions of Charles William Morris's semiotic theory. The study employed a descriptive qualitative approach using semiotic analysis of the official logo, the party's Constitution and Bylaws (AD/ART), and related party documents. The findings indicate that, syntactically, the logo possesses a well-organized, contrasting, and easily recognizable visual structure. Semantically, the bull's head, the red, black, and white colors, and the circular shape represent nationalism, Marhaenism, courage, consistency, integrity, and unity. Pragmatically, the logo functions as a political identity, a communication medium, a tool for strengthening the party's image, and an instrument for fostering constituent loyalty across various communication platforms. The integration of these three dimensions demonstrates that the PDI Perjuangan logo constitutes a sign system that effectively connects visual structure, ideological values, and political communication functions within Indonesia's political landscape.
Co-Authors Ananda Velicia L.C Devano Febrilian Rozelly Erika Sherren D Erika Sherren Darma Moch Rikal Farizy Moh. Dey Prayogo Muhammad Bintang Pratama