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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis
Siti Fatimatul Zahro
Universitas Negeri Yogyakarta
Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH BOIKOT DAN KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN Siti Fatimatul Zahro; Naning Margasari
Kajian Ekonomi dan Bisnis Vol. 21 No. 1 (2026):
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v21i1.302

Abstract

This study aims to determine the effect of boycott and financial performance (CR, TATO, DER, and ROA) on firm value (P/E Ratio). The research method used was a quantitative approach with the period 2022-2024. The sample was selected using purposive sampling, resulting in 9 boycotted companies related to the boycott of pro-Israel products. The model specification test in this study employed panel data regression using the fixed effect model. The findings of this study indicated that: (1) boycott had a negative and significant effect on firm value, (2) company performance proxied by CR had no effect on firm value, (3) company performance proxied by TATO had no effect on firm value, (4) company performance proxied by DER had a negative and significant effect on firm value, and (5) company performance proxied by ROA had a negative and significant effect on firm value.
Co-Authors Naning Margasari