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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis
Abdul Hadi Hari
Fakultas Ekonomi dan Psikologi, Universitas Widya Dharma Klaten
Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH ENTERTAINMENT CONTENT DAN EMOTIONAL CONTENT TERHADAP REWATCH INTENTION MELALUI MEDIASI SOCIAL MEDIA ENGAGEMENT Tio Agustianto; Abdul Hadi Hari; Junaidi Affan
Kajian Ekonomi dan Bisnis Vol. 21 No. 1 (2026):
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v21i1.315

Abstract

Abstract This study aims to examine the influence of entertainment content and emotional content on rewatch intention, as well as to analyze the role of social media engagement as a mediating variable among Generation Z in Klaten Regency. The population of this study consists of Gen Z individuals who access short videos through platforms such as TikTok, Instagram Reels, and YouTube Shorts. Data were collected using a survey method with a total sample of 114 respondents. The results show that entertainment content has a positive and significant effect on rewatch intention (β = 0.577; t = 14.399; p < 0.05) and on social media engagement (β = 0.453; t = 7.857; p < 0.05). In addition, emotional content also has a positive and significant effect on rewatch intention (β = 0.584; t = 12.454; p < 0.05) and on social media engagement (β = 0.544; t = 9.160; p < 0.05). Furthermore, social media engagement itself has a positive and significant effect on rewatch intention (β = 0.306; t = 4.605; p < 0.05). The mediation test results indicate that social media engagement is able to mediate the effect of entertainment content (indirect effect = 0.139; t = 3.967; p < 0.05) and emotional content (indirect effect = 0.166; t = 3.967; p < 0.05) on rewatch intention.
PERAN USER ENGAGEMENT DALAM MEMEDIASI PENGARUH COOPERATION AFFORDANCE DAN PERCEIVED USEFULNESS TERHADAP USER RETENTION PADA GENERASI Z PENGGUNA GOPAY Nawangsari Tejowati; Abdul Hadi Hari; Alief Indita Agustiyani
Kajian Ekonomi dan Bisnis Vol. 21 No. 1 (2026):
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v21i1.316

Abstract

Abstract This research is motivated by the increasing competition in the e-wallet industry, making the ability to retain users an important factor in the sustainability of digital services. The research method employed was a quantitative approach, with data collected through questionnaires distributed to 117 Generation Z respondents who use GoPay in Klaten Regency. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of the SmartPLS application. The results indicate that cooperation affordance has a positive and significant effect on user retention (β = 0.537; t = 7.042; p < 0.000). Perceived usefulness also has a positive and significant effect on user retention (β = 0.329; t = 4.270; p < 0.000). Furthermore, cooperation affordance has a positive and significant effect on user engagement (β = 0.622; t = 8.561; p < 0.000), while perceived usefulness has a positive and significant effect on user engagement (β = 0.216; t = 2.764; p < 0.006). The user engagement variable is also proven to have a positive and significant effect on user retention (β = 0.566; t = 5.287; p < 0.000). In addition, user engagement is able to mediate the effect of cooperation affordance on user retention (β = 0.352; t = 4.683; p < 0.000) and mediate the effect of perceived usefulness on user retention (β = 0.122; t = 2.249; p = 0.025). Overall, this study demonstrates that cooperation affordance, perceived usefulness, and user engagement are important factors in increasing the user retention of GoPay users.
Co-Authors Alief Indita Agustiyani Junaidi Affan Nawangsari Tejowati Tio Agustianto