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All Journal FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Nanda Suryadi
Sultan Syarif Kasim State Islamic University Riau, Indonesia
Economics, Econometrics & Finance

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THE INFLUENCE OF HEALTH CONSCIOUSNESS, RELIGIOSITY, PRODUCT REVIEWS, AND PRICE ON HNI HPAI PURCHASE DECISIONS Septy Rahma Dwi; Mahyarni Mahyarni; Nanda Suryadi; Nola Fibriyani Bte Salman
FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Vol 9 No 1 (2026): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah
Publisher : Fakultas Ekonomi Dan Bisnis Islam IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/finansia.v9i1.11949

Abstract

The rapid development of the halal industry in Indonesia has not been fully accompanied by consumer purchasing decisions for halal herbal products. The purpose of this study was to determine the influence of health consciousness, religiosity, product reviews, and price on product purchasing decisions. This type of research is quantitative research. The population in this study was Muslim consumers of HNI HPAI products in Pekanbaru City, with a sample size of 100 respondents obtained through purposive sampling. Data were collected through questionnaires and analysed using multiple linear regression with the help of SPSS software. This study shows that health consciousness, product reviews, and price partially have a positive and significant effect on purchasing decisions. Simultaneously, the four independent variables have a significant effect on purchasing decisions, with the four independent variables able to explain 50.5% of the variation in purchasing decisions, while the remainder is explained by other variables outside this study.
Co-Authors Mahyarni Mahyarni Nola Fibriyani Bte Salman Septy Rahma Dwi