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All Journal Journal of Education Religion Humanities and Multidiciplinary JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Ardianto
Universitas Pamulang
Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Mathematics Nursing Social Sciences

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Pelatihan Strategi Pemasaran Sederhana Untuk Menumbuhkan Minat Berwirausaha pada Siswa SMA Muhammadiyah 8 Ciputat Fadillah; Ardianto; Suworo
Journal of Education Religion Humanities and Multidiciplinary Vol. 4 No. 1 (2026): Juni 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jerumi.v4i1.8723

Abstract

Perkembangan teknologi digital telah memengaruhi perilaku Generasi Z secara signifikan, termasuk siswa sekolah menengah atas. Namun demikian, sebagian besar siswa masih berperan sebagai konsumen dibandingkan produsen dalam ekosistem digital. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan minat berwirausaha siswa SMA Muhammadiyah 8 Ciputat melalui pelatihan strategi pemasaran sederhana berbasis konsep bauran pemasaran (4P: Product, Price, Place, Promotion). Kegiatan diikuti oleh 20 siswa kelas XI dan XII melalui metode ceramah, diskusi, simulasi, dan workshop kelompok. Data dikumpulkan menggunakan instrumen pre-test dan post-test kemudian dianalisis secara deskriptif. Hasil kegiatan menunjukkan peningkatan yang signifikan pada pemahaman dan minat berwirausaha siswa. Pemahaman konsep bauran pemasaran meningkat dari 48% menjadi 88%, keterampilan menentukan harga jual meningkat dari 35% menjadi 75%, kreativitas promosi melalui media sosial meningkat dari 52% menjadi 90%, dan minat berwirausaha meningkat dari 40% menjadi 85%. Hasil ini menunjukkan bahwa pelatihan berbasis pengalaman (experiential learning) mampu meningkatkan literasi pemasaran, kepercayaan diri, dan motivasi siswa untuk memulai usaha sejak dini.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA USAHA CATERING BLASTA FOOD AND LOUNGE BEKASI JAWA BARAT Bunga Ayu Nirwana; Ardianto
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.11316

Abstract

The purpose of this study is to determine the effect of price and service quality on customer satisfaction at the catering business Blasta Food and Lounge. This research employed a quantitative descriptive method, with data collected through questionnaires. The population in this study consisted of all customers of Blasta Food and Lounge Bekasi, West Java, totaling 130,854 customers based on the latest data from the 2023–2025 period, as seen from the realization data of the number of orders during that year. Using the Slovin formula with a 10% margin of error, the sample size obtained was 99 respondents.The data analysis techniques used in this study included validity testing, reliability testing, classical assumption testing, multiple regression analysis, multiple correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results showed that Price (X1) had an effect on Customer Satisfaction (Y) of 60.0%, with the hypothesis test result showing that the calculated t-value was greater than the t-table value (13.022 > 1.660). Therefore, H0₁ was rejected and Ha₁ was accepted.The results of the partial correlation coefficient test between Service Quality (X2) and Customer Satisfaction (Y) obtained a value of 0.798, indicating that both variables had a strong relationship. The coefficient of determination value was 0.636 or 63.6%, while the remaining 36.4% was influenced by other factors. The results of the partial hypothesis test (t-test) for the Service Quality variable (X2) on Customer Satisfaction (Y) showed that the calculated t-value was greater than the t-table value (13.022 > 1.660), with a significance value of less than 0.001 (0.000 < 0.05).Furthermore, the results of the simultaneous hypothesis test (F-test) for the variables Price (X1) and Service Quality (X2) on Customer Satisfaction (Y) showed that the calculated F-value was greater than the F-table value (103.763 > 3.939), with a significance value of less than 0.001 (0.000 < 0.05). Therefore, H0₃ was rejected and Ha₃ was accepted, meaning that there was a significant positive effect of price and service quality on customer satisfaction.
Co-Authors Bunga Ayu Nirwana Fadillah Suworo