Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL ILMU SOSIAL
Sari Listyorini , Nawazirul Lubis
Jurusan Ilmu Pemerintahan, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERSEPSI KONSUMEN TERHADAP KUALITAS LAYANAN, VARIASI PRODUK DAN HARGA (STUDI PADA PASAR TRADISIONAL DAN MODERN DI KECAMATAN SEMARANG TIMUR) Sari Listyorini , Nawazirul Lubis
JURNAL ILMU SOSIAL Vol 13, No 2 (2014)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9497.981 KB) | DOI: 10.14710/jis.13.2.2014.96-105

Abstract

The development of modern market more lively, a traditional market for stimuli to self first settled soon. The number of traditional markets is much less than the modern market, but its existence could not be denied again. This research aims to find out and analyze the differences between consumer perception of the modern market with traditional markets associated with the factor of price, product variety, and quality of service in the Eastern Town of Semarang.Based on the calculation of the mean, the modern market is higher than the traditional markets. According to the test result shows that paired t test perceptions of respondents about the quality of service is different between traditional and modern markets. Second, the respondent's perception of product variations is not different between traditional and modern markets. Third, the respondent about the price of a product is not different between traditional and modern markets.
Co-Authors