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All Journal MBA Journal – Management, Business Administration, and Accounting Journal
Probo Kusumo
Universitas Sains Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DAMPAK KREATIVITAS DAN KOMPETENSI TERHADAP KINERJA UMKM KULINER DI ERA DIGITALISASI (STUDI PADA KELURAHAN SAYANG CIANJUR) hany Mutiara; Umban Adi Jaya, S.Pd.,M.M Jaya; Probo Kusumo
MBA Journal – Management, Business Administration, and Accounting Journal Vol. 2 No. 02 (2026): MBA Journal – Management, Business Administration, and Accounting Journal
Publisher : Universitas Sains Indonesia Publishing

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kreativitas dan kompetensi terhadap kinerja UMKM kuliner di Kelurahan Sayang Cianjur pada era digitalisasi. Penelitian menggunakan metode kuantitatif dengan sampel sebanyak 50 pelaku UMKM kuliner. Teknik analisis data yang digunakan meliputi analisis regresi linear berganda, uji t, dan uji F. Hasil penelitian menunjukkan bahwa kreativitas dan kompetensi berpengaruh positif dan signifikan terhadap kinerja UMKM, baik secara parsial maupun simultan. Kreativitas membantu pelaku usaha dalam menciptakan inovasi produk dan strategi pemasaran, sedangkan kompetensi mendukung kemampuan dalam mengelola usaha dan memanfaatkan teknologi digital. Dengan demikian, peningkatan kreativitas dan kompetensi dapat membantu UMKM meningkatkan daya saing dan keberhasilan usaha di era digitalisasi.
Analisis Digital Leadership dan Lingkungan Kerja terhadap Employee Engagement pada Karyawan Generasi Z di wilayah Sukabumi Nurul Putri Andini; Umban Adi Jaya; Probo Kusumo
MBA Journal – Management, Business Administration, and Accounting Journal Vol. 2 No. 02 (2026): MBA Journal – Management, Business Administration, and Accounting Journal
Publisher : Universitas Sains Indonesia Publishing

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Abstract

This study is motivated by the increasing dominance of Generation Z in the workforce and the challenges organizations face in enhancing employee engagement in the era of digital transformation, particularly in the Sukabumi region. The purpose of this study is to analyze the influence of digital leadership and work environment on employee engagement among Generation Z employees in Sukabumi. This research employed a quantitative associative approach using purposive sampling techniques involving 100 Generation Z employees as respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics. The results showed that digital leadership has a positive and significant effect on employee engagement, with a t-value of 5.216 and a significance value of 0.001. The work environment also has a positive and significant effect on employee engagement, with a t-value of 28.198 and a significance value of 0.001. Simultaneously, digital leadership and work environment significantly influence employee engagement, with an F-value of 450.054 and a coefficient of determination of 90.5%. This study contributes to the development of human resource management knowledge and serves as a consideration for organizations in improving employee engagement through the implementation of digital leadership and the creation of a conducive work environment for Generation Z employees.
Co-Authors hany Mutiara Nurul Putri Andini Umban Adi Jaya Umban Adi Jaya, S.Pd.,M.M Jaya