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PENINGKATAN PEMAHAMAN QRIS BAGI PELAKU UMKM MELALUI WEBINAR EDUKASI PEMBAYARAN DIGITAL DALAM MENDUKUNG TRANSFORMASI KEUANGAN Arif Budi Sulistyo; Rudiyanto Rudiyanto; Sev Rahmiyanti; Maman Suryaman; Hartadi Wijaya; Nur Hidayanti; Zaldy Suhatman; Dadang Romansyah; Dika Putri Meidiana; Duwi Cahyati
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 5 No. 2 (2026): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v5i2.163

Abstract

The development of the digital economy encourages MSME actors to adapt to various technological innovations, including the use of digital payment systems. However, the results of initial observations show that some MSME actors still have limited understanding of digital payments and the use of the Quick Response Indonesian Standard (QRIS), and still rely on cash transactions in their business activities. This Community Service (PkM) activity aims to increase participants' understanding of digital payment systems, introduce QRIS as a national standard for digital payments, provide an understanding of the benefits and security of QRIS, and encourage the use of digital transactions in supporting the financial transformation of MSMEs. The activity was carried out in the form of an online webinar organized by the Indonesian Institute of Accountants of the Banten Region with the theme "Getting to Know QRIS Closer: Fast, Modern, and Secure Digital Payment Strategies". The implementation method includes participant registration, material delivery, discussion and question and answer, and evaluation of activities. The participants of the activity totaled 33 people consisting of students, MSME actors, and the general public. The material presented included the evolution of payment systems, QRIS standardization, the advantages of QRIS, QRIS transaction mechanisms, types of QRIS, digital transaction security, QRIS and accounting transformation, as well as opportunities to utilize QRIS for MSMEs and the younger generation. The results of the activity showed that participants obtained information about the concept of QRIS, the benefits of digital payments, the security of digital transactions, the implementation of QRIS in business activities, and the use of QRIS in supporting the financial transformation of MSMEs. In addition, participants assessed that the material presented was relevant to current needs, easy to understand, and useful in supporting business management and adaptation to the development of the digital economy. This activity also resulted in a follow-up plan in the form of the dissemination of digital educational materials, assistance in the implementation of QRIS, monitoring the use of digital payments, and holding follow-up webinars. Thus, the webinar program has become an educational tool that supports the improvement of digital payment literacy and understanding of the use of QRIS in supporting the financial transformation of MSMEs in the digital economy era.
Pengaruh Harga dan Promosi Digital terhadap Loyalitas dengan Kualitas Layanan Sebagai Mediasi pada Pengguna Internet IDEOO di Kabupaten Bogor Dwi Cahyoko; Musa Alkadhim Alhabsy; Rudiyanto Rudiyanto
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 1 (2026): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Januari 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i1.2222

Abstract

This study examines the effects of price and digital promotion on customer loyalty, with service quality as a mediating variable, among IDEOO internet users in Bogor Regency. A quantitative research design was employed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. Data were collected from 216 respondents selected through purposive sampling via a structured questionnaire measuring price, digital promotion, service quality, and customer loyalty. The results indicate that price has a positive and significant effect on service quality (β = 0.703), while digital promotion shows a weaker but significant effect on service quality (β = 0.247). Service quality has a strong and significant direct effect on customer loyalty (β = 0.663). Price demonstrates a significant indirect effect on loyalty through service quality (β = 0.466), whereas its direct effect on loyalty is insignificant (β = 0.213). Similarly, digital promotion has an insignificant direct effect on loyalty (β = 0.091) but exhibits a significant indirect effect through service quality (β = 0.164). These findings confirm the critical mediating role of service quality in strengthening customer loyalty to IDEOO internet services. Although price and digital promotion contribute positively, service quality emerges as the most influential determinant of loyalty. The study suggests that the strategic integration of competitive pricing, effective digital promotion, and superior service quality is essential for enhancing customer loyalty, competitiveness, and long-term trust in the broadband service industry.