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All Journal Jurnal Pengabdian Masyarakat Charitas
Sri Pantja Madyawati
Fakultas Kedokteran Hewan, Universitas Airlangga
Computer Science & IT Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Social Sciences

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Development of an Online Livestock Showroom to Enhance the Competitiveness of Local Farmers In Blora Sri Pantja Madyawati; Imam Mustofa; Pudji Srianto; Ali Saifudin
Jurnal Pengabdian Masyarakat Charitas Vol. 5 No. 01 (2025): Jurnal Pengabdian Masyarakat Charitas Juni 2025
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Katolik Indonesia Atma Jaya Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/charitas.v5i01.6567

Abstract

The online livestock showroom development program aims to cut the long livestock distribution chain and create a more objective pricing system, especially for farmers in Blora Regency. The main partners of this activity are local farmers who are members of the Farmer Groups and Blora Livestock Community. The implementation method of the program involves training, mentoring, and collaboration with the government and the farming community. The results show that the showroomternak.id platform successfully improved marketing efficiency, expanded market access, and provided a more transparent pricing system based on morphometric data. As many as 87% of farmers responded positively to this application, and most were satisfied with the ease and fairness in pricing. However, we must still to address challenges like limited internet access and low technological skills. The recommendations from this program are the expansion of training, the improvement of digital infrastructure, and ongoing support for farmers to maximize their use of technology in the long term.
Co-Authors Ali Saifudin Imam Mustofa Pudji Srianto