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All Journal Journal of Research in Educational Management Proceeding Of International Conference On Education, Society And Humanity
Hefniy Hefniy
Nurul Jadid University, East Java, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Educational Public Relations Strategies in Improving an Institutional Image Ali Mabrur; Hefniy Hefniy
Journal of Research in Educational Management Vol. 3 No. 1 (2024)
Publisher : Yayasan Avicenna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71392/jrem.v3i1.71

Abstract

The aim of this journal article is to investigate public relations strategies at MI Miftahul Ulum Jurang with a focus on understanding conventional and modern approaches. Against the backdrop of increasing digitalization and the need for effective stakeholder engagement, this research explores how educational institutions navigate the complexities of public relations to build trust and improve institutional image at MI Miftahul Ulum Jurang. The research method used is descriptive qualitative with data collection through interviews, observation and documentation to collect data. Triangulation of data sources as analysis allows for a comprehensive understanding of the public relations strategies used. Research findings reveal that there is a dual approach in public relations at MI Miftahul Ulum Jurang, namely conventional methods which include face-to-face interactions and door-to-door visits, as well as modern methods which include social media platforms such as YouTube, Facebook and Instagram. as physical publications such as banners and billboards. Through the lens of personal branding and public trust, this study highlights the importance of consistent and attractive communication through both conventional and modern channels in shaping an institutional image and growing stakeholder trust. This research offers valuable insights for educational practitioners and scholars who wish to improve the understanding and practice of public relations in educational contexts.
PLANNING TO ACCOUNTABILITY: INTEGRATION OF STRATEGIC PLAN, BALANCED SCORECARD AND GOOD GOVERNANCE IN THE GOVERNANCE OF THE NURUL QUR'AN FOUNDATION Mohammad Abdul Aziz Al Wahedi; Hefniy Hefniy
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 3, No 1 (2025): Three International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

In the era of globalization and increasingly stringent demands for transparency, Islamic educational institutions such as the Nurul Qur'an Foundation face challenges in realizing effective, accountable governance that is oriented towards improving the quality of education. These challenges include the integration of long-term strategic planning, performance measurement systems, and the application of good governance principles. This study aims to analyze in depth how the integration of the Strategic Plan (Renstra), the Balanced Scorecard (BSC), and Good Governance principles is applied in the governance of the Nurul Qur'an Foundation. The research approach used is a qualitative case study method. Data were collected through in-depth interviews with foundation administrators, participatory observation of managerial processes, and a review of the 2021–2025 Renstra document. Data analysis was conducted thematically by highlighting the relationship between strategic vision, performance indicators, and accountability mechanisms. The results show that the integration of Renstra, BSC, and Good Governance creates a more adaptive and transparent governance system, and is able to improve the effectiveness of planning and institutional accountability. This integrative model also has the potential to be applied in other Islamic educational foundations to strengthen institutional competitiveness and organizational sustainability.
Co-Authors Ali Mabrur Mohammad Abdul Aziz Al Wahedi