Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Social Research Global Education Journal
Irmawan Rahyadi
Universitas Bina Nusantara
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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"This is not Something that I Share with Everyone”: Digital Media Use and One Night Stand in Indonesia Irmawan Rahyadi; Dian Susilowati
Global Education Journal Vol. 4 No. 2 (2026): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.1722

Abstract

This article offers an understanding of digital media, intimate relationships, urban lifestyles, and moral norms for contextualizing the study of the construction of contemporary urban identity. It provides an overview of key issues in the mediated interactions of urban youth and online interactions, especially the tensions around choice and social stigma, which can limit the social values in the urban community. It also offers a reflection of the tension between individual pleasure and moral standards in the region. These data are based on a study from the cities in Indonesia, comprehensively interviewing how 20 youths in the region experience ONS to some extent. The findings are guided by the thematic analysis of the data and provide insights into categories of significance of mediated connections, intimate practices, and areas of social values, including youth, urban, ethics, culture, and modesty.
Cultural Communication Strategy of The Tali Jagat Brand to Connect with The Local Community Farah Syah Sa'diyyah; Irmawan Rahyadi; La Mani; Muhammad Aras
Journal of Social Research Vol. 5 No. 11 (2026): Journal of Social Research (Issue in Progres)
Publisher : International Journal Labs (AHU-0028405-AH.01.14 Tahun 2022)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i11.3493

Abstract

Cultural diversity plays an important role in shaping social identity and community relationships in Indonesia. Within this context, kretek is viewed not only as a commercial product but also as part of cultural heritage, local traditions, and social interactions. However, shifts in consumer behavior and the increasing influence of global culture have challenged traditional brands in maintaining their cultural relevance, particularly among younger generations. This study aimed to examine the cultural communication strategies implemented by the Tali Jagat brand through the Kretek Unites Indonesians campaign to build relationships with local communities. This study employed a qualitative case study approach using an embedded single-case design. Data were collected through semi-structured interviews with 12 participants, document analysis of campaign materials, and participant observation at community-based cultural events in East Java. The findings revealed three main strategies: the integration of local cultural values, community engagement as a relationship-building mechanism, and hyperlocal communication practices adapted to regional identities. The results indicated that Tali Jagat used cultural narratives, collective experiences, and community participation to strengthen brand authenticity and foster emotional connections with its audiences. The study concluded that cultural communication extended beyond promotional activities and functioned as a strategic approach to developing sustainable relationships between brands and local communities through shared cultural meanings and participatory experiences.
Co-Authors Dian Susilowati Farah Syah Sa'diyyah La Mani Muhammad Aras