Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Target : Jurnal Manajemen Bisnis Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Ratih Amelia
Universitas Negeri Surabaya, Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Social Media Influencers and Purchase Intention: The Role of Parasocial Relationships on TikTok Renasabylla Putri Asriliorentika; Ratih Amelia
Target : Jurnal Manajemen Bisnis Vol. 8 No. 1 (2026): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v8i1.6466

Abstract

The rapid growth of Indonesia’s beauty industry and TikTok’s dominance as a digital marketing platform present both opportunities and challenges for brands seeking to understand how consumer behavior is influenced by influencers. Although the role of social media influencers in driving purchase intent has been extensively studied, the psychological mechanisms linking the two through parasocial relationships remain underexplored on the TikTok platform in Indonesia. This study aims to analyze the influence of social media influencers on the intention to purchase beauty products, with parasocial relationships serving as a mediating variable among followers of the TikTok account @catlovers29 in Surabaya. A quantitative approach using an associative survey method was employed. Data were col- lected via an online questionnaire, and after undergoing purposive sampling and data screening, 192 valid respondents were obtained and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS version 4. The results show that social media influencers have a positive and significant effect on both purchase intention and parasocial relationships, and that parasocial relation- ships, in turn, have a positive and significant effect on purchase intention. Parasocial relationships were found to partially mediate the effect of social media influencers on purchase intention. These findings imply that the emotional bond formed between followers and influencers plays a more dominant role in driving interest in purchasing beauty products than content quality alone does; therefore, beauty brands need to prioritize selecting influencers capable of building strong parasocial bonds with their follower communities.
The Effect of Ads Personalization on TikTok Shop Users' Purchase Intent: The Role of Trust Mediation and Moderation of Data Privacy Concerns Ibrahim Bafadal; Danang Ary Dewangga; Ratih Amelia; Dhiyan Septa Wihara
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1063

Abstract

The rapid growth of social commerce has transformed digital marketing strategies from mass-oriented approaches into more personalized and data-driven practices. As one of the leading social commerce platforms, TikTok Shop utilizes ads personalization to deliver product recommendations tailored to users’ preferences and online behaviors. However, the effectiveness of personalized advertising in stimulating purchase intention is not solely determined by the relevance of information provided but is also influenced by users’ trust in the platform and their concerns regarding personal data privacy. This study aims to examine the effect of ads personalization on TikTok Shop users’ purchase intention, with trust acting as a mediating variable and data privacy concerns serving as an influential factor in consumer purchasing behavior within a digital commerce environment. This research employed a quantitative approach using a survey method involving 102 TikTok Shop users selected through purposive sampling. Data were collected through an online questionnaire and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4 software. The analysis included assessments of convergent validity, discriminant validity, reliability, and structural model evaluation to test the proposed hypotheses. The findings indicate that all constructs satisfied the required validity and reliability criteria. Ads personalization was found to have a positive effect on both trust and purchase intention among TikTok Shop users. Trust also demonstrated a positive influence on purchase intention and acted as a mediating variable in the relationship between ads personalization and purchase intention. Furthermore, data privacy concerns were identified as an important factor influencing consumers’ purchasing behavior within the social commerce ecosystem. The coefficient of determination revealed that the model explained 49.2% of the variance in trust and 71.9% of the variance in purchase intention. This study concludes that the effectiveness of personalized advertising in enhancing purchase intention is determined not only by the platform’s ability to provide relevant recommendations but also by its capacity to build user trust and manage perceived privacy risks effectively. These findings contribute to the development of digital marketing literature and provide practical implications for businesses in designing effective marketing strategies on TikTok Shop.
The Effect of Ads Personalization on TikTok Shop Users' Purchase Intent: The Role of Trust Mediation and Moderation of Data Privacy Concerns Ibrahim Bafadal; Danang Ary Dewangga; Ratih Amelia; Dhiyan Septa Wihara
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1063

Abstract

The rapid growth of social commerce has transformed digital marketing strategies from mass-oriented approaches into more personalized and data-driven practices. As one of the leading social commerce platforms, TikTok Shop utilizes ads personalization to deliver product recommendations tailored to users’ preferences and online behaviors. However, the effectiveness of personalized advertising in stimulating purchase intention is not solely determined by the relevance of information provided but is also influenced by users’ trust in the platform and their concerns regarding personal data privacy. This study aims to examine the effect of ads personalization on TikTok Shop users’ purchase intention, with trust acting as a mediating variable and data privacy concerns serving as an influential factor in consumer purchasing behavior within a digital commerce environment. This research employed a quantitative approach using a survey method involving 102 TikTok Shop users selected through purposive sampling. Data were collected through an online questionnaire and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4 software. The analysis included assessments of convergent validity, discriminant validity, reliability, and structural model evaluation to test the proposed hypotheses. The findings indicate that all constructs satisfied the required validity and reliability criteria. Ads personalization was found to have a positive effect on both trust and purchase intention among TikTok Shop users. Trust also demonstrated a positive influence on purchase intention and acted as a mediating variable in the relationship between ads personalization and purchase intention. Furthermore, data privacy concerns were identified as an important factor influencing consumers’ purchasing behavior within the social commerce ecosystem. The coefficient of determination revealed that the model explained 49.2% of the variance in trust and 71.9% of the variance in purchase intention. This study concludes that the effectiveness of personalized advertising in enhancing purchase intention is determined not only by the platform’s ability to provide relevant recommendations but also by its capacity to build user trust and manage perceived privacy risks effectively. These findings contribute to the development of digital marketing literature and provide practical implications for businesses in designing effective marketing strategies on TikTok Shop.
Co-Authors Danang Ary Dewangga Dhiyan Septa Wihara Ibrahim Bafadal Renasabylla Putri Asriliorentika