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Basiya, R
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Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN MINAT BELI ULANG PADA HAYFA BEAUTY SKIN CARE SEMARANG Dinar Krushita Devi, 14.05.51.0140; Basiya, R
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to analyze the effect of service quality, product quality, price perception and brand image on custumer satisfaction and repurchase intention of Hayfa Beauty Skin Care Semarang.Population in this reasearch is Customer Hayfa Beauty Skin Care in Semarang. The number of samples is as many as 100 respondents who use sampling technique by purposive sampling. Data testing techniques used include validity test with factor analysis, reliability test with alpha cronbach, and multiple regression analysis.The result of this research show that service quality, product quality, price perception and brand image variable have positve and significant effect to costomer satisfaction and repurchase intention
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN CELEBRITY ENDORSER TERHADAP NIAT BELI ULANG WARDAH KOSMETIK (Studi Kasus pada Silka Cosmetics Semarang) Rianur Rahmawati, 15.05.51.0203; Basiya, r
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to examine the effect of product quality, brand image and celebrity endorser on Wardah Cosmetics repurchase interest. This research was conducted at Silka Cosmetics Semarang. Respondents in this study were 100 respondents. Sampling in this study using purposive sampling technique and accidental sampling. The data collection method in this study uses a questionnaire. Analysis using SPSS 19.0 which includes validity test, reliability test, kolmogorov smirnov normality test, multiple linear regression test, statistic f test, coefficient of determination test, and t test. The results of this study indicate that product quality and brand image have a positive effect on repurchase interest. While celebrity endorser has a negative effect on repurchasing interest.
PENGARUH BRAND IMAGE, PERSEPSI HARGA, CELEBRITY ENDORSER DAN KUALITAS PRODUK TERHADAP MINAT BELI (STUDI PADA KONSUMEN ICE CREAM WALLS DI SEMARANG) Muchamad Ansori, 14.05.51.0090; Basiya, R
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study examines the effect of brand image, perceived price, celebrity endorser and product quality on buying interest in Ice Cream Walls in Semarang. The sampling method uses purposive sampling with the 2017 research period. The relationship or influence between variables is explained using the multiple regression analysis method. The results showed that brand image, price perception, celebrity endorser, product quality had a positive effect on buying interest in Ice Cream Walls in Semarang
PENGARUH CITRA MEREK DAN SUASANA TOKO TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (STUDI PADA WENDY’S PARAGON MALL SEMARANG) Chiesa Faj’rin, 15.05.51.0230; Basiya, R
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This research aims to analyze the influence variables of brand image and store atmosphere to satisfaction and its impact on customer loyalty Wendy's Paragon Mall Semarang. The population in this research were all customers of fast food restaurant Wendy's Paragon Mall Semarang. Sampling is determined by using purposive sampling method with the criteria of: at least 17 years old, and has a second purchase minimum transaction with product consumption at place (On the Spot ) in Wendy's Paragon Mall Semarang. This research is a quantitative type that uses primary and secondary data. The data retrieval methodin this study uses questionnaire which modified by Google Form and distributed through researchers’ mobile phones in order to facilitate the respondents in filling out questionnaires. The samples obtained in this research amount to 111 respondents. This research analysis techniques uses validity test, reliability test, multiple linear analysis, F test, test the coefficient of determination and t test, The results showed that the brand image and significant positive effect on satisfaction, store atmosphere posistf and significant effect on satisfaction, and satisfaction positive and significant impact on customer loyalty.
Co-Authors Chiesa Faj’rin, 15.05.51.0230 Dinar Krushita Devi, 14.05.51.0140 Muchamad Ansori, 14.05.51.0090 Rianur Rahmawati, 15.05.51.0203