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All Journal Dinasti International Journal of Management Science
Agung Augustrianto
Universitas Kebangsaan Republik Indonesia, Jawa Barat, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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The Effect of Rebranding Strategy on Corporate Image: A Case Study of PT. Goto Gojek Tokopedia Tbk Melda Dea Safitri; Nurul Aini; Agung Augustrianto; Nasihatun Falah; Tari Fitrianti; Siti Indriani
Dinasti International Journal of Management Science Vol. 7 No. 5 (2026): Dinasti International Journal of Management Science (May - June 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i5.6892

Abstract

This study is motivated by the rapid development of the digital industry which requires companies to adapt through rebranding strategies to maintain competitiveness and improve corporate image. The objective of this research is to analyze the effect of rebranding strategy on corporate image at PT GoTo Gojek Tokopedia Tbk. The research method uses a quantitative approach with an associative research type. Data were collected through questionnaires using a Likert scale from 30 respondents selected through purposive sampling technique. Data analysis techniques include validity test, reliability test, classical assumption test, and simple linear regression analysis. The results show that the rebranding strategy has a positive and significant effect on corporate image, with a significance value of 0.000 < 0.05 and a regression coefficient of 0.626. In addition, the coefficient of determination value of 0.407 indicates that the rebranding strategy explains 40.7% of the variation in corporate image. Therefore, it can be concluded that an effective rebranding strategy significantly improves corporate imagen.
The Influence of International price Adaptation on Overseas Sales Volume. Case Study on PT Indofood Sukses Makmur Tbk Melda Dea Safitri; Nurul Aini; Agung Augustrianto; Nasihatun Falah; Tari Fitrianti; Siti Indriani
Dinasti International Journal of Management Science Vol. 7 No. 5 (2026): Dinasti International Journal of Management Science (May - June 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i5.6909

Abstract

This research entitled The Effect of International Price Adaptation on Foreign Sales Volume seeks to examine the relationship and impact of pricing strategies about sales performing in global markets. The study is based on the importance of pricing strategies in international competition. A quantitative approach was used with a sample of 39 export-oriented business actors. Data were analyzed using validity, reliability, normality, correlation, regression, F-test, and t-test. The outcomes indicate that all instruments are valid and highly dependable with a 0.944 Cronbach's Alpha score, and the information is distributed normally with a importance value of 0.071. Regression analysis shows a positive effect with the equation Y = 15.092 + 0.653X. The F-test and t-test results confirm a significant influence with a significance level of 0.001. Thus, it may be said that appropriate price adaptation strategies can improve competitiveness and increase sales volume in international markets.
Co-Authors Melda Dea Safitri Nasihatun Falah Nurul Aini Siti Indriani Tari Fitrianti