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All Journal Value: Jurnal Manajemen dan Akuntansi Jurnal Abdimas Kartika Wijayakusuma
Reyna Reng Suy Laulyta
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Penyusunan Laporan Keuangan yang Efektif dan Digitalisasi Promosi bagi UMKM Makassar Spice Jesslyn Aurelya Chandra; Nadya Elizabeth Wijaya; Jennifer Djiwono; Reyna Reng Suy Laulyta; St Salmah Sharon
Jurnal Abdimas Kartika Wijayakusuma Vol 7 No 2 (2026): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v7i2.1448

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan dengan tujuan mendukung pengembangan UMKM Makassar Spice melalui penyusunan laporan keuangan yang efektif serta digitalisasi promosi produk. UMKM Makassar Spice menghadapi permasalahan utama berupa pencatatan keuangan yang masih manual, tidak konsisten, dan belum menghasilkan laporan komprehensif, serta pemanfaatan media sosial yang belum optimal. Metode pelaksanaan kegiatan mencakup pendampingan langsung dalam proses identifikasi transaksi, penyusunan jurnal umum, posting buku besar, hingga penyajian laporan keuangan berupa neraca, laporan laba rugi, laporan arus kas, dan laporan perubahan ekuitas. Selain itu, tim pengabdian juga memberikan pelatihan digital marketing melalui pembuatan kalender konten, perancangan desain promosi, serta pemanfaatan media sosial sebagai sarana pemasaran yang lebih efektif. Hasil kegiatan menunjukkan peningkatan pemahaman pemilik UMKM terhadap dasar-dasar akuntansi dan penyusunan laporan keuangan secara sistematis. UMKM juga mampu mengaplikasikan strategi promosi digital dengan konten yang lebih terarah dan menarik sehingga berpotensi meningkatkan daya tarik konsumen. Dengan demikian, program pengabdian ini tidak hanya memberikan solusi atas kendala manajerial, tetapi juga memperkuat daya saing UMKM dalam menghadapi tantangan bisnis modern.
Cashless Behavior And E-Wallets In Gen Z’s Financial Management Jennifer Audreylia Djiwono; Tiffany Evelyn Kondana; Reyna Reng Suy Laulyta; Olivia Yantho; Yuyun Karystin Meilisa Suade
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2025): September - Desember 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i3.7453

Abstract

This study investigates the influence of cashless payments and digital wallets on the financial management of Generation Z in Makassar, focusing on key issues such as impulsive spending, low financial literacy, and data security. Although this generation is known to be technologically literate, many still lack the skills to manage their finances wisely. The study employed a quantitative approach with an explanatory design and involved 120 respondents aged 17 to 26 who actively use e-wallets in their daily financial activities. Data were analyzed using multiple linear regression with SPSS version 26. Statistical results showed that cashless payment behavior had a positive and significant effect on personal financial management (β = 0.421, p < 0.01), as did the use of digital wallets (β = 0.388, p < 0.01), contributing to greater efficiency and accuracy in financial management. The R² value of 0.56 indicates that both independent variables collectively explain 56% of the variance in personal financial management. Features such as automatic transaction recording, spending notifications, and payment reminders play a role in enhancing financial literacy and discipline. This study concludes that the careful adoption of digital financial technology can serve as a strategic tool for fostering healthy, structured, and sustainable financial behavior among Generation Z.
Co-Authors Jennifer Audreylia Djiwono Jennifer Djiwono Jesslyn Aurelya Chandra Nadya Elizabeth Wijaya Olivia Yantho St Salmah Sharon Tiffany Evelyn Kondana Yuyun Karystin Meilisa Suade