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Zahra Nur Maulidia
Universitas Pelita Bangsa
Economics, Econometrics & Finance Engineering

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Analisis Strategis Dan Dampak Ekonomi Multinasional Company (MNC) Di PT Unilever Indonesia TBK Zahra Nur Maulidia; Daspar Daspar
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This paper discusses the strategic analysis and economic impact of a Multinational Corporation (MNC), focusing on PT Unilever Indonesia Tbk as one of the leading fast-moving consumer goods (FMCG) companies in Indonesia. The study employs a descriptive approach based on literature review and analysis of the company’s profile, expansion motives from the perspective of international business theory, and its economic contributions to the host country, Indonesia. The findings indicate that PT Unilever Indonesia Tbk’s expansion is driven by market-seeking, efficiency-seeking, resource-seeking, and strategic asset-seeking motives. The company contributes positively to the Indonesian economy through employment generation, foreign investment, tax payments, support for small and medium enterprises (SMEs) and distribution networks, technology transfer, and the development of the manufacturing sector. At the same time, the company faces various global challenges, including intense market competition, changing consumer preferences, digital transformation, and increasing demands for environmental sustainability. Therefore, adaptive and innovative business strategies are essential for maintaining the company’s competitiveness while continuing to provide economic benefits to Indonesia..
Analisis Swot Pada Perusahaan Manufaktur PT. Astra Honda Motor Dimasa Pandemi Covid – 19 Zahra Nur Maulidia; Daspar Daspar
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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The COVID-19 pandemic has impacted various industrial sectors, including the automotive industry in Indonesia. PT Astra Honda Motor (AHM), as the market leader in motorcycles in Indonesia, faces major challenges in maintaining operational stability and business sustainability. This study aims to analyze business strategies using the SWOT (Strengths, Weakness, Opportunities, Threats) analysis method during the pandemic. Data was obtained through literature studies, company annual reports, and other secondary sources. The results of the analysis show that AHM's main strengths lie in its strong brand image, extensive distribution network, and technological support from Honda Japan. However, a glaring weakness is the dependence on the supply of imported components which was disrupted during the pandemic. Opportunities arise from the increasing demand for private vehicles and electric motorcycles, while the biggest threat comes from the decline in consumer purchasing power and restrictions on economic activity. The recommended strategy is to maximize strengths to seize post-pandemic market opportunities and minimize internal weaknesses to reduce the impact of external threats.
Co-Authors Daspar Daspar