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All Journal MANAJEMEN DEWANTARA
Almira Firda Nurariella
Universitas Veteran Bangun Nusantara
Economics, Econometrics & Finance

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THE INFLUENCE OF K-FASHION LIFESTYLE AND CONSUMPTIVE SPENDING ON INDONESIAN STUDENTS’ SAVING CAPACITY Almira Firda Nurariella; Ardian Prima Putra
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22298

Abstract

This study examines the partial and simultaneous effects of the K-fashion lifestyle and consumptive expenditure on the saving ability of university students in Indonesia. The rapid spread of the Korean Wave (Hallyu) has encouraged specific lifestyles and consumption patterns among students, which may hinder financial independence. A descriptive causal quantitative approach was employed, using purposive sampling with 150 student respondents. Data were analyzed through Multiple Linear Regression Analysis. The results show that the regression model has a significant effect on saving ability. Simultaneously, the K-fashion lifestyle and consumptive expenditure significantly influence students’ saving ability, contributing 8.4% to its variation. Partially, both variables have a negative and significant effect on saving ability. This study concludes that consumption behavior driven by popular cultural trends poses a major barrier to students’ ability to save optimally
Co-Authors Ardian Prima Putra