Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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All Journal Journal of Management Studies and Development
Micaella M. Keyda
National University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Factors Influencing the Purchase Intention of Pop Mart Products: Evidence from Filipino Consumers in Metro Manila, Philippines Benedict G. Leones; Micaella M. Keyda; John Christopher C. Jalgalado; Maria Kristina Samantha D. Ipia; Sheryl Antonette Lozano; Jayvie O. Guballo
Journal of Management Studies and Development Vol. 5 No. 02 (2026): Article in Press - Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jmsd.002108

Abstract

This study examines the factors influencing the intention to purchase among Filipino consumers toward Pop Mart products using a predictive-correlational research design. 383 Pop Mart customers in Metro Manila took part in both online and on-site surveys. The data were analyzed using statistical tools such as weighted mean, frequency and percentage distribution, and multiple linear regression analysis. The findings revealed that Attitude towards Behaviour, Perceived Value, and Word-of-Mouth had a significant influence on purchase intention among Filipino consumers when buying Pop Mart products, whereas Uncertainty did not. This study would greatly help marketers, brand managers, and even business owners who are aiming to enhance their purchase intention among their target markets like young Filipino consumers. Despite knowing that attitude, perceived value, and word-of-mouth significantly influenced intention to purchase, similar brands like Pop Mart may develop a strategy that highlights emotional satisfaction beyond owning the collectibles, uniqueness of the product, and the power of social influence that drives purchase intention.
Co-Authors Benedict G. Leones Jayvie O. Guballo John Christopher C. Jalgalado Maria Kristina Samantha D. Ipia Sheryl Antonette Lozano