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All Journal PRoMEDIA Jurnal Ilmu Sosial dan Humaniora
Reza Alerio Reihan
Universitas Muhammadiyah Jakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategi Marketing Politik melalui Pelabelan Gaya Komunikasi 'Koboi' Menteri Keuangan Purbaya dalam Pemberitaan Detik.com: Analisis Framing Robert Entman Ayyubi Kholid Saifullah; Reza Alerio Reihan; Usman Mansur; Nani Nurani Muksin
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9047

Abstract

Penelitian ini bertujuan menganalisis bagaimana media online Detik.Com membingkai Lebeling Gaya Komunikasi Koboi Menteri Keuangan Purbaya Yudhi Sadewa dan mengungkap keterkaitannya dengan strategi Propaganda Edward Bernays (Rekayasa Persetujuan). Penelitian kualitatif deskriptif ini menggunakan Analisis Framing Robert N. Entman pada dua berita Detik.Com. Hasil penelitian menunjukkan bahwa framing media secara struktural mendukung propaganda Purbaya. Hal ini terlihat dari elemen Diagnose Causes yang mengaitkan Gaya Koboi dengan perintah Presiden ("Saya Koboi itu disuruh Presiden"), membuktikan implementasi mekanisme Legitimasi Otoritas (Invisible Government) Bernays. Selain itu, elemen Make Moral Judgments secara konsisten memberikan penilaian moral positif (seperti "Jawaban Menohok"), yang berfungsi sebagai mekanisme Transfer nilai positif ke simbol 'Koboi'. Framing ini juga melakukan pengalihan isu dari kritik etika komunikasi ke urgensi tugas negara. Kesimpulannya, framing Detik.Com berperan aktif dalam mengarahkan konsensus publik, mengubah Gaya Koboi dari masalah komunikasi menjadi aset citra yang dilegitimasi secara sosial dan moral, sejalan dengan tujuan Rekayasa Persetujuan Bernays.
Negara dalam Narasi: Analisis Framing Politik LKBN ANTARA terhadap Pemerintahan Prabowo-Gibran Dibandingkan Kompas.com Endika Fitra Wijaya; Reza Alerio Reihan; Adiba Nurkhafiza; Yulianti Harmonis
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 02 (2024)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v3i2.3521

Abstract

This research analyzes the framing patterns of political news coverage by the Indonesian state news agency, LKBN ANTARA, in reporting on the Prabowo-Gibran administration, and compares it with the framing used by private media, Kompas.com. The study is motivated by ANTARA’s position as an official state news agency, which holds a potential structural bias when reporting on the ruling government. This research employs a qualitative approach using Robert N. Entman’s framing analysis method, comprising four elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. Data were collected from online news reports published by ANTARA and Kompas.com between October 2024 and April 2025. The findings reveal that ANTARA tends to frame news affirmatively toward the government, emphasizing optimism and successful programs while providing minimal space for critical voices. In contrast, Kompas.com demonstrates a more pluralistic framing pattern, offering space for public criticism and expert analyses of government policies. This difference in framing significantly impacts the construction of public reality, where a single narrative from state media risks narrowing public discourse and reducing political literacy among the population. This research is one of the initial studies specifically examining the framing practices of state media regarding the Prabowo-Gibran administration and contributes to the development of political communication studies in Indonesia. Keywords: Framing, ANTARA, Prabowo-Gibran, Political Media, Political Communication
Co-Authors Adiba Nurkhafiza Ayyubi Kholid Saifullah Endika Fitra Wijaya Nani Nurani Muksin Usman Mansur Yulianti Harmonis