<![CDATA[Abstract The development of digital technology has changed the way society communicates and accesses information. Nowadays, information is not only obtained through television broadcasts but also through various digital platforms such as social media. As a public broadcasting institution, Televisi Republik Indonesia (TVRI) faces challenges in producing Instagram feed content. This study aims to analyze the creative process of graphic design and identify obstacles and solutions in the production of TVRI Nasional's Instagram feed content. This research uses a qualitative descriptive approach with data collection techniques through active participation, observation, and in-depth interviews. The theory used is Wallas' theory, which has four stages: preparation, incubation, illumination, and verification. The results show that the creative process of graphic design in producing TVRI Nasional's Instagram feed content runs adaptively. The creative process stages based on Wallas' theory are applied flexibly according to the characteristics of the @tvrinasional and @tvrisport accounts. The creative process carried out by graphic designers not only affects production but also impacts visual quality, information accuracy, and audience reception of the content. The obstacles encountered include technical issues related to network and design applications, high workload, and semantic barriers due to differences in understanding meanings. These obstacles were overcome through the implementation of SOPs, updating work equipment, utilizing design banks, setting production priorities, and strengthening team coordination The recommendations from this study are that TVRI improve the effectiveness of time management, optimize the use of work equipment, and improve coordination.Keywords: Creative process, Graphic Design, Instagram Feed, Social Media, TVRI Abstraksi Perkembangan teknologi digital mengubah cara masyarakat dalam berkomunikasi dan mengakses informasi. Saat ini, informasi tidak hanya diperoleh melalui siaran televisi, namun juga berbagai platform digital seperti media sosial. Sebagai lembaga penyiaran publik, Televisi Republik Indonesia (TVRI) menghadapi tantangan dalam memproduksi konten feed Instagram. Penelitian ini bertujuan untuk menganalisis proses kreatif desain grafis serta mengidentifikasi hambatan dan solusi dalam produksi konten feed Instagram TVRI Nasional. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui partisipasi aktif, observasi, serta wawancara mendalam. Teori yang digunakan adalah teori Wallas memiliki empat tahapan, yaitu persiapan, Inkubasi, Iluminasi, dan Verifikasi. Hasil penelitian menunjukan bahwa proses kreatif desain grafis dalam produksi konten feed Instagram TVRI Nasional berjalan secara adaptif. Tahapan proses kreatif berdasarkan teori Wallas diterapkan secara fleksibel sesuai karakteristik akun @tvrinasional dan @tvrisport. Proses kreatif yang dilakukan desainer grafis tidak hanya memengaruhi produksi, tetapi juga berdampak pada kualitas visual, akurasi informasi, dan penerimaan audiens terhadap konten. Hambatan yang muncul mencakup kendala teknis terkait jaringan dan aplikasi desain, beban kerja tinggi, serta hambatan semantik akibat perbedaan pemahaman makna. Hambatan tersebut diatasi melalui penerapan SOP, pembaruan perangkat kerja, pemanfaatan bank desain, penentuan prioritas produksi, dan penguatan koordinasi tim. Saran dari penelitian ini adalah TVRI meningkatkan efektivitas manajemen waktu, mengoptimalkan penggunaan peralatan kerja, dan memperbaiki koordinasi.Kata Kunci: Desain Grafis, Instagram Feed, Media Sosial, Proses Kreatif, TVRI]]>
