Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal khabar: Komunikasi dan Penyiaran Islam
Lely Arrianie
Institute of Communication and Business LSPR
Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Host Live Tiktok Dalam Membangun Keterhubungan Emosional Dengan Penonton Eceh Trisna Ayuh; Lely Arrianie; Evi Hafizah; Marlinda Irwanti
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 8 No. 1 (2026): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v8i1.1658

Abstract

The live streaming phenomenon on TikTok has created a new form of interaction between content creators and viewers, requiring hosts to establish a strong emotional connection within a short timeframe. This issue is significant because emotional connection serves as a key factor in maintaining viewer engagement and loyalty in highly competitive digital environments. This study aims to analyze the strategies employed by TikTok live hosts to build emotional connections with their audiences and sustain active participation during live sessions. A descriptive qualitative research method was used, involving a literature review that analyzed various academic sources regarding digital communication and social media. Erving Goffman’s dramaturgical theory was applied to understand how hosts perform on the "front stage" to create a desired impression and manage audience perceptions. The findings indicate that TikTok live hosts utilize various strategies such as personalizing interactions, emotional storytelling, real-time responsiveness, and virtual community building to foster emotional connections. These strategies have proven effective in cultivating a sense of closeness, strengthening audience engagement, and enhancing long-term viewer loyalty and participation on the platform.
Co-Authors Eceh Trisna Ayuh Evi Hafizah Marlinda Irwanti