Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Interaksi Online
Chiara Dyani Hatti
Prodi S1 Ilmu Komunikasi
Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF PERCEIVED ECONOMIC BENEFITS, SUBJECTIVE NORMS, AND MORAL OBLIGATION TOWARDS INTENTION TO PIRATE SVOD PRODUCTS IN INDONESIA Chiara Dyani Hatti; Yohanes Thianika Budiarsa
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid expansion of Subscription Video-on-Demand (SVoD) platforms alters entertainment consumption patterns throughout Indonesia. Digital piracy remains deeply widespread despite the extensive availability of official streaming channels. This quantitative explanatory study inspects how perceived economic benefits, subjective norms, and moral obligations dictate individual intentions regarding SVoD product piracy. An online questionnaire gathered data from 246 qualified respondents before evaluation via Partial Least Squares Structural Equation Modeling (PLS-SEM). Empirical results demonstrate that perceived economic advantages exert no significant influence on piracy intentions (? = 0.480; ? = −0.003). Subjective norms directly stimulate unauthorized downloading inclinations with a positive significant impact (? = 0.012; ? = 0.142). Moral obligation generates an unexpected positive significant path coefficient opposing the original hypothesis (? = 0.000; ? = 0.638). Piracy tendencies depend heavily upon peer dynamics and localized ethical rationalizations rather than direct cost considerations.
Co-Authors Yohanes Thianika Budiarsa