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All Journal Jurnal Syariah dan Ekonomi Islam (JSEI)
Nor Khaliza
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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TINJAUAN FIKIH MUAMALAH TERHADAP PRAKTIK LIVE SELLING DENGAN SISTEM FLASH SALE: MITIGASI UNSUR GHARAR DALAM DESKRIPSI PRODUK Nor Khaliza; Naila Mawaddati; mulyanti, rusnia; sauqi, muhamad
Jurnal Syariah dan Ekonomi Islam Vol 4 No 1 (2026): Jurnal Syariah dan Ekonomi Islam
Publisher : FAKULTAS SYARIAH DAN EKONOMI ISLAM IAI ALMUSLIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71025/0gwh8031

Abstract

The development of digital technology has created new ways of conducting economic transactions, such as direct selling, flash sales, and online shopping through e-commerce sites. This convenience can make buying and selling more active, but it can also create uncertainty in transactions. This study aims to analyze direct selling using a flash sales system according to Islamic law. The method used is to examine various studies on muamalah jurisprudence, direct selling, flash sales, and online transactions. The results indicate that the practice is permissible as long as it adheres to the principles of honesty, openness, clarity of the transaction object, and agreement between the seller and buyer. However, uncertainty can arise if product information or transaction rules are not clearly explained. Therefore, it is important to provide complete and honest product descriptions to ensure transactions comply with Islamic law.
TINJAUAN FIKIH MUAMALAH TERHADAP PRAKTIK LIVE SELLING DENGAN SISTEM FLASH SALE: MITIGASI UNSUR GHARAR DALAM DESKRIPSI PRODUK Nor Khaliza; Naila Mawaddati; mulyanti, rusnia; sauqi, muhamad
Jurnal Syariah dan Ekonomi Islam Vol 4 No 1 (2026): Jurnal Syariah dan Ekonomi Islam
Publisher : FAKULTAS SYARIAH DAN EKONOMI ISLAM IAI ALMUSLIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71025/0gwh8031

Abstract

The development of digital technology has created new ways of conducting economic transactions, such as direct selling, flash sales, and online shopping through e-commerce sites. This convenience can make buying and selling more active, but it can also create uncertainty in transactions. This study aims to analyze direct selling using a flash sales system according to Islamic law. The method used is to examine various studies on muamalah jurisprudence, direct selling, flash sales, and online transactions. The results indicate that the practice is permissible as long as it adheres to the principles of honesty, openness, clarity of the transaction object, and agreement between the seller and buyer. However, uncertainty can arise if product information or transaction rules are not clearly explained. Therefore, it is important to provide complete and honest product descriptions to ensure transactions comply with Islamic law.
Co-Authors mulyanti, rusnia Naila Mawaddati sauqi, muhamad