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All Journal Jurnal EMT KITA INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Dessi Mayunis
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Religion Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Strategi Pemasaran dalam Meningkatkan Omzet Penjualan Peternakan Itik Petelur Zhianfa Farm di Nagari Tigo Koto Silungkang, Kecamatan Palembayan, Kabupaten Agam Dessi Mayunis; Yuwarman Mansur
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7099

Abstract

This research is motivated by the problems faced by the Zhianfa Farm egg-laying duck farming business, including a decreasing increase in net income in 2023, a lack of labor in distributing products, and promotional activities that have not been carried out optimally. This study aims to determine the marketing strategies implemented in an effort to increase sales turnover in the Zhianfa Farm egg-laying duck farming business. The type of research used is a field study with a qualitative approach. Informants in this study consisted of the business owner and two customers of the egg-laying duck farming business. Data collection techniques were carried out through observation, interviews, and documentation. The data obtained were then analyzed using a SWOT analysis followed by the preparation of an IFE matrix, an EFE matrix, a SWOT matrix, and an analysis of the score weight table. Data sources in this study include primary data and secondary data. Based on the results of the research on the Zhianfa Farm egg-laying duck farming business, it can be concluded that the most appropriate marketing strategy to increase sales is the SO strategy with a score of 3.59. The SO strategy is a strategy that utilizes all internal strengths to seize opportunities owned by the Zhianfa Farm egg-laying duck farming business. The SO strategies that can be implemented include: (1) maintaining and improving the quality of superior duck eggs to meet the still large market, (2) utilizing good farm management and strategic locations, (3) maintaining relatively affordable prices to maintain consumer loyalty, and (4) developing value-added duck products by utilizing superior egg quality.
PROMOTION AND MARKETING STRATEGY OF GROCERY STORES IN INCREASING INCOME AT GROCERY STORES IN AUR BUKITTINGGI MARKET Zuwardi; Keni Savina; Dessi Mayunis; Muhammad Afif; Syahrul Fadli; Izatul Zakiah; Mutiara Safitri; Witri Cantika
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 12 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22004078

Abstract

This research discusses that the grocery store at Pasar Aur Bukittinggi has succeeded in implementing a strong marketing strategy to face a dynamic market. Focus on providing a wide range of everyday products, strategic pricing, location optimization and active participation in promotions have formed a strong basis for revenue growth. The close relationship between marketing strategy and revenue is reflected through increased visibility, stimulation of shopping activity and encouragement of impulse purchases. Through SWOT analysis, grocery stores can optimize internal advantages, overcome weaknesses, exploit market opportunities, and anticipate threats, leading to sustainable growth amidst dynamic market competition.
Co-Authors Izatul Zakiah Keni Savina Muhammad Afif Mutiara Safitri Syahrul Fadli Witri Cantika Yuwarman Mansur Zuwardi