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All Journal Jejak digital: Jurnal Ilmiah Multidisiplin
Adelia Najla Rianty
Universitas Airlangga
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan UMKM Kue Kering Uti Mama dalam Permasalahan Pemasaran dan Pencatatan Keuangan Freyanissa Aksanti Kemaputri; Adelia Najla Rianty; Kerenhapukh Oktaria Viliany Siagian; Nabiel Isra Hidayat; Jeremy Bonauli Simamora; Aufaa Ahmad Shine Priyanka; Tri Siwi Agustina; Dunga Dwi Barinta
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9wxv9g02

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in driving Indonesia's economy through income generation, job creation, and improved community welfare. This assistance program aims to help Uti Mama, a dry cake business, address problems in marketing and financial record-keeping. The methods used include interviews and observations with the business owner, followed by guided implementation of solutions. The proposed solutions include establishing WhatsApp Business as a digital marketing channel, adding a location pin on Google Maps, and introducing a financial record-keeping system. Results show that WhatsApp Business and the Google Maps location pin had the most significant impact, making it easier for customers to find, contact, and order directly from the business. The owner's positive feedback confirms her ability to operate these tools independently for communication and marketing purposes. These solutions are expected to support the long-term sustainability and growth of Uti Mama's business.
Co-Authors Aufaa Ahmad Shine Priyanka Dunga Dwi Barinta Freyanissa Aksanti Kemaputri Jeremy Bonauli Simamora Kerenhapukh Oktaria Viliany Siagian Nabiel Isra Hidayat Tri Siwi Agustina