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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness)
Lisa Ratnasari
Program Studi Teknik Industri, Fakultas Teknik, Universitas Sahid
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG AGROEDUWISATA ORGANIK MULYAHARJA Siti Aminatu Zuhria; Lisa Ratnasari; Farhat Umar
Jurnal Agribisnis Indonesia Vol. 14 No. 01 (2026): Juni 2026 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2026.14.01.178-189

Abstract

The development of the agricultural sector into agro-tourism combined with education is widely known as agro-edutourism. Agroeduwisata Organik Mulyaharja provided various facilities, facilities and infrastructure as well as organic farming educational packages. Visitors were a measure of the success and sustainability of business in the tourism sector. The number of visitors to Agroeduwisata Organik Mulyaharja still fluctuates every month. Consumer satisfaction with service was an important factor that needs attention. This study aimed to analyze visitor satisfaction with service quality including physical evidence, reliability, responsiveness, assurance, and care provided by Agroeduwisata Organik Mulyaharja. The research used a case study method with a sample size of 100 respondents. The sampling method used purposive sampling technique. Scale of measurement using a likert scale. Methods of data analysis using the customer satisfaction index (CSI), gap analysis (gap), and importance performance analysis (IPA). The results of the analysis showed that the CSI value was 78,64%, meaning that overall visitors were satisfied with the service performance at Agroeduwisata Organik Mulyaharja. The result of the gap analysis showed that the value (performance < expectations) was 3,41 < 3,93 with an average gap of -0,53. Based on these results, it showed that the services at Agroeduwisata Organik Mulyaharja  have not fulfilled the wishes of visitors. The result of the IPA analysis showed that the attribute that  was the main priority for improving Agroeduwisata Organik Mulyaharja was ease of transportation access to tourist location.    
Co-Authors Farhat Umar Siti Aminatu Zuhria