Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Anisa Rahmawati
Universitas Islam 45 Bekasi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Strategic Absorptive Capacity in Linking Employee Engagement, Corporate Culture, and Customer Relationship Management to Improve Business Performance: A Study of Ayam Geprek Culinary MSMEs in Bekasi City Bunga Ramadhani; Anisa Rahmawati; Selvia Selvia; Nurina Putri
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 8 No. 5 (2025): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/0721sr65

Abstract

This study investigates the strategic role of absorptive capacity in mediating the effects of employee engagement and corporate culture on customer relationship management (CRM) and business performance in culinary micro, small, and medium enterprises (MSMEs) in Bekasi, Indonesia. Grounded in the Dynamic Capability Theory, this research explores how internal organizational factors enhance strategic capabilities to address competitive challenges. Using a quantitative approach with Structural Equation Modeling (SEM) and data collected from 548 respondents across MSME actors in the “ayam geprek” culinary sector, the study confirms that employee engagement and corporate culture significantly influence absorptive capacity. However, the impact of absorptive capacity and culture on CRM is statistically weak. Notably, CRM directly improves business performance, although it does not significantly mediate the link between absorptive capacity and performance. These findings highlight the critical importance of internal engagement and capability development for sustainable performance, while also suggesting the need for integrating other mediator such as innovation or digitalization to fully leverage strategic capacities. This research provides valuable implications for MSME management and policymaking, especially in enhancing human capital and organizational adaptability within dynamic local markets.
Co-Authors Bunga Ramadhani Nurina Putri Selvia Selvia