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All Journal Jurnal Pengabdian Kepada Masyarakat Kalam
Bismart Arituan
Fakultas Ekonomi dan Bisnis Universitas Palangka Raya
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan Digital UMKM melalui Pelatihan dan Pendampingan E-Commerce Holistik: di Toko COF.inco Palangka Raya Rahmat Anugerah; Bismart Arituan; Kembara Sopather; Normand Armando Lampe
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 4 No. 1 (2025): Karir dan Peluang Kerja di Era Digital
Publisher : Prisani Cendekia

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Abstract

MSMEs continue to experience digital stagnation due to limited technical capabilities in managing online sales. This Community Service Program (PKM) aims to analyze the impact of holistic e-commerce training and mentoring on the “COF.inco” store in Palangka Raya. A mixed-methods approach was used, featuring a pre-test and post-test design across six systematic stages: preparation, outreach, a three-day training session, 1–2 months of post-training mentoring, evaluation, and reporting. The results of the intervention demonstrated a significant increase in digital capacity and business performance. Participants’ average knowledge scores jumped from 40% to 90%, with 90% of participants now proficient in managing their online stores independently. Store operations successfully transitioned from manual to digital, triggering an average 35% increase in sales volume. In conclusion, ongoing mentoring is key to the successful digitalization of MSMEs. This bottom-up strategy has proven effective in boosting digital inclusion and is recommended as a national intervention model.
Co-Authors Kembara Sopather Normand Armando Lampe Rahmat Anugerah