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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Cakrawala: Jurnal Pendidikan
Indra Maipita
State University of Medan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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ANALYSIS OF DIFFERENCES IN CONSUMPTION LEVELS BETWEEN GENERATION Y AND GENERATION Z INFLUENCED BY DIGITALIZATION, SOCIAL FACTORS, AND DEMOGRAPHIC CHARACTERISTICS Awaluddin Siahaan; Fitrawaty; Indra Maipita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the influence of digitalization and social factors on consumption levels among Generation Y and Generation Z by considering generational and demographic characteristics as moderating variables. The study employed a quantitative approach using primary data collected through questionnaires distributed to 200 respondents in Medan City. Likert-scale data were transformed from ordinal to interval scales using the Method of Successive Intervals (MSI). Data analysis was conducted using the Moderated Multiple Regression (MMR) method to examine the direct effects of the independent variables and the moderating roles of generational and demographic variables. The results indicate that digitalization and social factors have a positive and significant effect on consumption levels. Generational and demographic variables also exert a positive and significant influence on community consumption levels. However, the moderation analysis reveals that neither generation nor demographic characteristics moderate the relationship between digitalization and social factors and consumption levels. These findings suggest that the effects of digitalization and social factors on consumption are relatively consistent across different generational and demographic groups. This study confirms that digitalization is a dominant factor influencing consumer behavior in the digital economy era, supported by social environmental influences as well as generational and demographic characteristics. Keywords: Consumption Level, Digitalization, Social Factors, Generation, Demographics.
Developing of Articulate Storyline of Economic Learning Media to Improve Student Learning Outcomes at SMA Negeri 1 Deli Tua Marito Ritonga; Indra Maipita; Khairuddin E. Tambunan
Cakrawala: Jurnal Pendidikan Vol 16 No 1 (2022)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/cakrawala.v16i1.307

Abstract

This study aimed to develop and implement Articulate Storyline economic learning media to improve economic learning outcomes for class XI students of SMA Negeri 1 Deli Tua. This research is development research (R&D) with the ADDIE method. This research was conducted at SMA Negeri 1 Deli Tua, with a population of all students of class XI IPS. The results of this study are based on the assessment carried out by validation experts and user responses, the average percentage of assessment is 92% "Very Eligible" so it is concluded that the Articulate Storyline economic learning media developed meets the eligibility requirements (valid) to be used as an economics learning medium for class XI Social Sciences. The average learning outcomes of the experimental class were 88.00 and the control class 69.69. Obtaining independent t-test 9.623 > 1.9955 with sig. 0.00 < 0.05. So it can be concluded that the storyline articulation of economic learning media that was developed was effectively used to help students improve economic learning outcomes for class XI IPS SMA Negeri 1 Deli Tua.
Co-Authors Awaluddin Siahaan Fitrawaty Khairuddin E. Tambunan Marito Ritonga